GOLDEN CROSS LAGER
ORIGINS
Golden Cross was started in 1924, just outside Albertville, Rhone, by Guillaume Monyer Sr. in his carriage house/garage. It was based off an older recipe that had been around since the turn of the last century, and had been handed down over time through the Monyer family. Guillaume made an attempt and realized he could approximate the old recipe fairly well.
Always a standard, light easy drinking lager, Golden Cross grew in popularity over the decades as his son, Guillaume Junior, took over the family business. In recent years, the sons and daughters of Guillaume Junior were unwilling to continue on with the family business after the recent passing of their father. Despite the iconic Golden Cross being entrenched in Neu Engollian popular culture, it was faltering without clear leadership. The Monyers were ready to sell.
Jan Toft, of Burgunden Breueries, stepped in, buying, but many say 'rescuing,' the business. He infused it with new life, ensuring the jobs of most of the staff, and promising to bring GC to the International market, while still keeping it true to the common working man and woman. His children have continued the legacy of the Toft family shepherding the brand into the modern age.
TODAY
Golden Cross continues to be the most popular macro brew lager in Neu Engollon, in Teremara, and now, quite possibly, the world. There are currently hundreds more brewing facilities in operation around the globe, in addition to the original canning and brewing facilities in and near Albertville, Rhone, NE, with dozens more being added all the time to keep up with demand. Following in their big brother Burgunden Breus' footsteps, Golden Cross is starting to become more widespread in the travel and hospitality industry, as well as your local corner bar.
All Brands and Rights reserved by Terembev and BDI.
(Do Not Post to this Golden Cross thread. Thank you.)