Both, as in the robot and the car? I'm not sure you've looked into the situation. The robot was made out of household items, and had barely any capabilities, save for it's minor ability to talk, and some added lighting features to show a bit of emotion.
> The robot was given an identity, and personified in regards to the experiment.
> A computerized car, has again, nothing to do with this, as it is not meant to be personified and has absolutely no common qualities with the hitchBOT.