Title:
Big Problems for Big Data
Description: After the prominent big data company @@NAME@@ Analytics was found to be using voter data to influence national elections, the scandal has engulfed both national and international news.
Option 1: “This is an outrage!” exclaims indignant citizen @@RANDOMNAME@@, who has made national headlines after demanding @@HIS@@ data back from the corporation. You can’t help but notice that @@HE@@ seems to be enjoying the media attention, perhaps more than appropriate. “The citizens of @@NAME@@ should have the right to ask for their data from any company that has it! Why should a faceless corporation know more about me than I do?” Suddenly, @@HE@@ abruptly stops talking to take a call from @@HIS@@ agent.
Fallout 1: citizens exhibit an extraordinary level of self-knowledge
Option 2: “Keep it down, keep it down!”, your Minister of Coverups frantically mutters, selling all @@HIS@@ shares in @@NAME@@ Analytics. “Listen, @@LEADER@@. We need damage control here! We’ll have to let @@NAME@@ Analytics go bust, but keep it as quiet as possible. If we manage to get this out of the public mind, then the rest of the industry can carry on as normal. Damage control, @@LEADER@@, damage control!” @@HE@@ whispers uncomfortably close to your ear.
Fallout 2: the government officially endorses anything as long as no-one finds out
Option 3: “Let’s take this a step further, @@LEADER@@,” smiles a man in dark sunglasses and a trenchcoat, stepping out from a dark corner of your office and picking up the confidential papers on your desk. “This technology holds massive potential for the nation, @@LEADER@@. Simply quietly absorb @@NAME@@ Analytics into a government department, and make sure they send all their data directly to you. You’ll never lose an election again!” With a mysterious smile, the man steps into the shadows and disappears, leaving you confused as to who he was anyway.
Fallout 3: the government knows exactly where you are at all times