The last of the great soaps will go off the air
These title cards will soon be a thing of the past
BETHLEHEM, LUZIYCA - Today, LRT has announced it will not renew Zavtra Lux, the longest running soap opera and the last to broadcast on LRT1, for its 95th season, or 62nd on television. This long-runner has been on the air for nearly 78 years, from Christmas Day 1935. When it reaches its series finale on July 1st, 2014, it will mark an end of this long runner, as well as soap operas. Let's face it, since the rise of Wipeout in 1994, as well as Big Brother in 1996, soap operas are coming to an end. Its last competitor, Vaseh Krovaden (All My Children), on since 1970 came off the air in 2011, leaving Zavtra Lux the last soap still on LRT.
What will it mean for the fans of soap operas and housewives who helped keep that demographic going? Well, it means that while you can still subscribe to Showcase Diva, where soaps are being repeated, the age of the Luziycan soap opera has come to an end. ITV may still have three in production and broadcasting on ITV1, but let's face it, they are likely going to get axed in a few years. The death of this long runner means that soap operas, are now literally suffering from some sort of terminal illness. There is no chance of recovery, only a pressing question: when will they end? The oldest soap still on ITV1 is "All in the Family," broadcasting since 1973. A few weathered the 1980s decline, but it is finished. Foreign soaps may still be more attractive, like Carlton, produced in Quebec, but it is no longer as popular as it used.
ITV however produced Zavtra Lux since 2007, when Dawson's sold the production rights to ITV, and ITV has announced it will try and procure the broadcasting rights to Zavtra Lux so it can give it a 95th season on ITV. We tried to obtain an interview to the CEO of LRT, but he was unavailable for comment.