Welcome to the first Global Economics and Trade Index (GE&T) storefront for Automobil Yohannes. My name is Clara Höffner, and I am the current Managing Director for the Foreign Sales Department of our company. What is Automobil Yohannes? We are a small Mittelstand family-owned business based in Royal Lindblum: the beating heart of industrial Yohannes.
Automobil Yohannes has only one vision—and one commitment—and that is to make sure that what we promise you is actually real. Many companies will promise you the world: the latest high-technology cars and the materially most expensive designs, but we won’t. We only manufacture older car designs for young “mum and dad” families. Our cars will not break down or suddenly leave the street and hit you on your slow-moving Monday morning traffic jam.
As a family-owned company, we are certainly not the best—far from it. We are too small to be the best, and even in Yohannes our cars could not compete with the latest models from such high-achieving automobile nations as Trelatche and Van Luxemburg.
But we will try to build our own cars for young families out there, and we will try to build with the limited resources that we have for not just our small number of loyal customers in Yohannes, but also to you—our potential second-hand car distributors and importers overseas.
Who are our market segment and target audience? They are as follows:
- Cash-strapped working class and growing middle-class families;
- High school and university students who don’t have a lot of money; and
- Old superannuitants and soon-to-be pensioners.
Who are not our target audience? They are as follows:
- Boy racers and bogan drivers;
- Rich people with money to burn; and
- Sports car enthusiasts and car collectors.
- Answer: As Automobil Yohannes is a small Mittelstand company, unfortunately we do not have the capital to do so. We apologise for this inconvenience.
- Answer: Yes.
Car models available to be imported
- Darius [Crossover SUV] [Price: US$23,000]
- Code: Select all
Name of business/individual with money to burn/legal person/organisation:
Which car model?
How many of said car model you want to import?
Addendum (additional things you want to tell us):
for your time browsing our humble storefront!