EURAN FOOTBALL ASSOCIATION - OFFICIAL PRESS RELEASE
EFA announces new national team kit deal with Aer
The Euran Football Association is pleased to announce the adoption of a new kit by the Euran national football team after signing an exclusive deal with Aer Sportswear. It marks the first kit deal by the EFA since the end of our long association with Audioslavian company Kirola.
The Kirola Era
Kirola began designing and manufacturing kits for the EFA three decades ago after the Audioslavian company signed an exclusive deal for an initial five years which would be extended several times. Over that period Eura have worn three Kirola designs. The first, the classic minimalist "66" design, was worn by Eura for only a short period but has become synonymous with the image of Euran football.
This design first gained global attention as it was worn by Lee Sharp in his final campaign at the 65th World Cup, including its use in an iconic victory over Kirola's home nation by the Eurans. They then wore it again as they won the 66th World Cup in that memorable 4-2 victory over Polar Islandstates, establishing the "66" design in Euran sporting folklore and ensuring it would be worn by fans for generations to come:
Image: The “66” kit in all its glory. Note the iconic minimalist design and the classic Euran flag logo.
Image: The “66” kit on an official commemorative poster released for the 66th World Cup final, contrasted with the similarly famous Polarian “Tern” kit.
Image: An official 66th World Cup trading card depicts Euran legend Lee Sharp wearing the away version of the “66” kit during the 65th World Cup campaign. Note the black and white façade makes the gold collar appear darker than the primary blue of the shirt.
This was followed by the "Champions" design which marked a slight departure in style towards softer colours and bolder features and text, plus the new post-66th World Cup logo of the Euran national team, making it the most radically new of the three Kirola kits. It would be used from the 67th World Cup campaign until its most famous run out during Eura’s 72nd and 73rd World Cup campaigns, as Eura were first defeated and then later victorious over Rushmore rivals Pasarga:
Image: The “Champions” kit. Note the differences in design from the “66” design – the new Euran national team logo, bolder font for text and numbers, thicker gold trim and slightly softer and lighter primary colours. Nevertheless the design retained the same continuity of Kirola’s interpretation of the Euran style.
Finally Kirola produced the third design, the “Double” kit, adopted after Eura won the 73rd World Cup. An evolution of the "Champions" design with the trim removed from the front of the shirt, an updated logo and a change in text and number font, this kit has been worn by Eura ever since its release, a period of fifteen years. It’s that long period of service that makes it the most produced version of the Euran national team kit in history.
There was some criticism of the EFA for not updating the kit during that period, but positive feedback that we’ve received from fans and players alike shows this to be an inspired design with great longevity. Sadly the Euran team have been unable to add a third star to the chest during its production run, but this kit has seen three stars of another kind earned; while wearing this kit, the Euran national team broke its Copa Rushmori duck at the first attempt at the 23rd Copa, before going on to wear it in its victorious 27th and 34th Copa Rushmori campaigns.
Image: The “Double” design. A brash and bold spin on the “Champions” kit which has gone on to be the longest lasting of Kirola’s kits.
Following the end of the 85th World Cup, the EFA confirmed that following discussions with Kirola prior to the tournament, it would not be renewing Kirola’s long lasting relationship with the Euran national team.
New beginnings with Aer Sportswear
To mark the beginning of the 35th Copa Rushmori, the EFA started planning for the next chapter in the national team’s future brand well in advance. A year beforehand an invitation was circulated to a select few famous kit design companies and firms in Eura. They were being invited to bid for the first post-Kirola kit contract with the EFA and in the end the most competitive bid came from Aer Sportwear.
Aer Sportswear is a Grearish and formerly Gloriaxan sportswear company of international renown. Owned by the Aer family, the company submitted an enthusiastic bid for designing the new Euran kits which emphasised their admiration for Euran football and respect for the iconic design legacy of the Kirola-EFA partnership. Aer set out an ambitious vision of a refreshed Euran national team brand which would be the focal point of the company’s return to the international stage as part of the rebuilding of the nation of The Grearish Union.
The EFA were hugely impressed by this bid and, following a final review by the Ministry of Sport, accepted it and agreed a contract. After six months of conceptual work and planning, design, testing, marketing work and an initial production run, the EFA is proud to present the first Aer Sportswear Euran national team kit:
Aer’s kit, which the EFA will market as the “Trio” kit, combines traditional aspects of the Euran football brand, the legacy of the Kirola designs, and Aer’s own creative touch. The traditions of Euran football are all there – the minimalist style, the gold trim, and the use of red for the home kit, continuing the long tradition of Eura wearing “Royal Red” at home and “Federal Blue” away in tribute to the national team’s royal origins.
Kirola’s influence is best represented by continuing to use their iconic Euran national team logo, featuring a beautiful stylised “EURA” text with the depiction of Eura’s pre-Endemian War borders and two gold stars for each World Cup trophy won. Future kits may revisit this aspect if the national flag changes, which the EFA is being kept informed on at all times by the Ministry of Sport. The new kit also retains the designer logo placement of the Kirola kits, and brings back a font resembling the “66” style, which served as the main inspiration for Aer among the three Kirola kits.
Then there is Aer’s own take on the Euran style. Their sock design is a departure from the previous style of having gold trim running down the sides, or a less bold form of hoop than the magnificent gold knee rolls that now dominate, along with “EURA” imprints at shin height. Aer have also opted to abandon the area shading of the Kirola kits and adopted very thin, subtle pinstripes instead. Most importantly of all Aer have designed Eura’s first ever third kit. Previously considered unnecessary by the EFA, this beautiful gold and blue kit will give our national team more flexibility in the unpredictable world of international football.
EFA Chairman Robert Conran had this to say about Aer’s spectacular new kit:
“We were of course saddened to bring to a close a long chapter of our history with Kirola. But while change can be daunting, it also brings opportunity, and after a decade and a half since the last redesign of Eura’s kit, there’s no better time for change than now. I think I speak for the whole of the Euran Football Association, the players and staff of the national team, the loyal fans and the country when I say that Aer Sportswear have blown us all away with their excellent work. I for one cannot wait to see our fine men and women march out in the “Trio” kit and do their country proud.”
The “Trio” kit debut and availability for consumers
Unfortunately an unavoidable delay to run final testing at the EFA’s sports science facilities meant the “Trio” kit was not ready for use by the national team for the start of the 35th Copa Rushmori. However, the kit is now available and is being tried on for the first time by top internationals such as Moira Woakes, Kevin Belgrave and Brian Bond just as this statement is being published. You can see their reaction to the new kit LIVE on our EurTube channel at www.eurtube.eur/channels/EFATube. Eura will play in this new kit for the first time in their final group stage game against Mavinet.
Replica kits will go on sale on the EFA website and with official partners around kick off time for the Mavinet game. In anticipation of the huge demand we expect, we will only be selling one kit per customer at first. Aer have ensured that millions of replica kits are ready for purchase in stores and online but customers should be aware that initial stocks will not last – so get a kit while you can! If you are unable to buy a replica kit right away, you can pre-order from the next stock intake on the EFA website or with any partner stores and brands.