Jitcaep Sep wrote:I want to create a storefront for a company that produces computer chips, which will be used for Business-2-Business sales to both retailers and device manufacturers. How do I do this without confusing people with technical specifications?
Detail, detail, detail, and some proper organization. Even if you need to dumb down in some areas, people truly interested in a product want to read a neat description of the product they're interested in. A good example in the field, or close to it I guess, for you to look at as a proper example is this: viewtopic.php?f=6&t=447477
There is proper organization, apt descriptions, and helpful content for players with less than perfect expertise in the subject.