Savvy Novi
Novitera's Most Innovative MagazineSmart Phone War Rages On
Despite a recovering economy, the battle for market share dominance rages on between smart phone producers. The Noviteran smartphone market is currently split between 4 contenders. These being Lai Dai, Wiyrkomi, Ishukone and the Adiran Oscillio. In a shocking power grab, Ishukone has seized first place in the Noviteran market at 31%. This is followed by Lai Dai's 30% and Wiyrkomi trailing behind at 18%. The fiercest competition can be seen in Novitera but these upcoming new releases should see the fighting spread regionally.
Although Lai Dai has lost market dominance in Novitera, they still hold it abroad with the Sleek series being the most popular Noviteran smartphone phone for foreigners. The Sleek is entirely Lai Dai designed software and hardware due to the company's style of complete vertical integration. Its cost effective price, longest battery life, best camera, customer service and easy to use and refined operating system along with an effective advertisement campaign has made Sleek the number one choice for many years. Soon to be released is the upgraded Sleek-6 which is suppose to be a better media platform. To top it off the Sleek series is still considered the most aesthetic phone produced.
Ishukone has taken the top spot with the Kaze-9, the power phone. The Kaze is a marriage between Ishukone hardware and Zenchi software. Noviterans have apparently made their choice by choosing Kaze's versatility and power over the Sleek's ease of use. Ishukone designed hardware, the bedrock of the Noviteran chip industry, is the best available. The Kaze has the best processing speeds and graphics although there have been some complaints on the phone's shorter battery life. Ishukone has made up for this by releasing power saving patches and applications as well as reducing the costs of portable power banks. There have been some complaints by investors that Kaze's more complicated operating system makes it less marketable to foreigners pointing to Sleek's success abroad. However, Ishukone is confident that the new software has a balance between customizability and simplicity that will bring greater value to the consumer.
Last on the list is Wiyrkomi. Although it is the largest of these companies, the software titan was the last to enter the smartphone market having preferred their traditional industries such as operating systems, information technology, applications and video game consoles. In these sectors Wiyrkomi dominates the Noviteran market but trails behind in the smartphone industry. Ishukone and Wiyrkomi originally had plans to jointly produce a smartphone like they do with personal computers and tablets but there was a falling out resulting in the two companies going their separate ways when it came to smartphones. Instead, Wiyrkomi partnered with Valdez Electronics (a Chacano company) for hardware. The Prism 2 was plagued with bugs in its operating system resulting in delays to market share grabs and loss of consumer confidence. This, in combination with a poor marketing campaign resulted in a market share of 8% in 2013. Not to mention Wiyrkomi tailored their phones towards the businessman but had the same "business" features as Kaze and Sleek. But their software engineers have been burning the midnight oil and fixed the software issues since then gaining a market share of 15% by 2016. Wiyrkomi is looking to seize an even greater slice of the pie with the Prism-4 which is an objectively excellent phone despite lacking the reputation the Kaze and Sleek series have enjoyed for many years. For one, it sports the most sophisticated AI interface out of all three. In a turn of events, the Prism now ranks number 1 in versatility with this spot being traditionally occupied by Kaze.
So who will take first place this year? Lai Dai has been toppled at home and there is no telling what will happen abroad. It is a game of wait and see which has left the tech sector of the stock market in a state of apprehension. Will Ishukone be able to consolidate its new position or was this just a fluke and we'll see the return of Lai Dai to supremacy? Will Wiyrkomi finally see some success in the smartphone market? Whatever happens, Savvy Novi looks to the future!
Lai Dai - Sleek 6
Ishukone - Kaze 9
Wiyrkomi - Prism 4
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*Keep in mind I'm not asking which smartphone has the largest market share in your country. I'm asking which Noviteran smartphone has the largest market share out of other Noviteran smartphones.
