Fresko Supermarkets OPEN (WIP)
Posted: Sun Feb 02, 2014 11:12 am
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History
João Telmo Albuquerque was a successful grocer in Costa de Ouro. In 1924, right after the Great Astyrian War, he founded his first Albuquerque Market in Antillia. The business grew after Portuguese troops fighting in the war returned home and produced a baby boom, increasing the need for food. Albuquerque opened a second location in Antillia later that year as his first store could not meet the rising demand. In the fall of 1924, acting on a tip from a retired soldier who had tasted fresh food from the Moravska region in Nikolia, he made a purchasing trip to the capital, Carigrad, where he met Aleksandar Obradovic, a Nikolian farmer, at a farmer's market there. The two struck off with each other, and Albuquerque made a deal where Obradovic would supply fresh food to the Albuquerque chain. They realized that an effective transportation and logistics network was needed to make sure that the food remained fresh, and they also realized there could be profits if they eliminated the middleman. Fresko Supermarkets was born, and the company was named after the company's commitment that their food would be as fresh as possible. In late 1924, the first Fresko Supermarket was opened in Carigrad, featuring fresh produce from throughout the Moravska region. The store was a huge success.
By that time, people in other cities were clamoring for a Fresko to come to their city, and Fresko opened its next store in Beograd in 1927. By that time, it had opened two more stores in Carigrad and another store in the Moravska region. Fresko expanded throughout Nikolia until the 1929 stock market crash sent the economy plunging. Fresko was only able to survive because it drastically lowered the prices on its products, but the company continued. Meanwhile, the twelve stores in Costa de Ouro of the Albuquerque Markets brand were absorbed by Fresko in 1931. The company limped along through the Depression . Despite the depression, it opened a modern distribution center in Carigrad in 1935. A new headquarters was opened in Beograd in 1938. It then expanded somewhat through Nikolia by 1939, when Second Astyrian War started. Because of the impending shock of the war, the company agreed to move its headquarters to Antillia, Costa de Ouro, where the company hoped it would be safe from the ravages of war. The company expanded greatly, as the King of Nikolia, directing the logistical effort, spied Fresko's efficient transportation system and contracted it to bring fresh food to Nikolian troops. After the company's more than satisfactory service during the war, the king gave Fresko the Royal Order, the highest level or recognition given to companies. The baby boom after the war again caused the company to swell with the burgeoning demand for food from returned troops. At this time, the company opened its first international store in Burgunden, Neu Engollon.
The 1950's were boom years for Fresko. By 1952, the company was operating at least one store in every Nikolian region. The company expanded into Morroseta, a Portuguese colony on the [placeholder] continent, as well as the Nikolian colony of Noordenstaat by 1954. The company also breached the northern provinces of Dungeyland in 1954. The company's first store in Etlaurlande was opened in 1955. Under pressure by their neighbors to the north, the autarkic government of Haguenau agreed to let the company expand in 1956, perhaps influenced by a distribution center in Noordenstaat opened in 1955. The city of Forks, ViZion, desperate for fresh food after the effects of the Second Astyrian War, invited Fresko to Forks with generous tax incentives in 1959. The company continued spreading like a wave through Astyria in the late 1950's and early 1960's. By 1960, a new branch was opened in Peace Valley, Aurora Confederacy. ViZion's growing population throughout the 1960's sparked a wave of expansion through Astyrian ViZion and other parts of the growing power. Aquitayne agreed to let Fresko expand within its borders in 1963. Fresko could be accurately described as a 'country hopper' during this period, hopping from country to country on its expansion rush. Several stores were opened in Fhionghair and Nouvel Ecosse by 1965. The company slowed down its expansion in new countries by 1970 as it waited for permits and other legal documents from governments in Agrincourt, Symphonia, GHawkins, and Kelonna. It took years of legal wrangling before
Meanwhile, while its lawyers were busy in the aforementioned countries, Fresko's construction workers were busy expanding in the ViZion market. With a large and growing population, ViZion was a perfect country to expand in within Astyria. Fresko also focused on expanding within the countries it already had legal paperwork in.
After Fresko was done expanding within Astyria, it embarked on a new phase of growth: buyouts and mergers. Wisely investing the company's profits in the company, Fresko had developed a wide distribution network and an efficient logistic service. Now it was ready to expand its award-winning stores to other chains which had suffered from poor management. Its first acquisition was the Aurora Confederacy-based chain [placeholder], with [ph] stores, acquired in 1986. Several smaller, regional chains were acquired in Dungeyland, Nikolia, and Noordenstaat. It also acquired the Kirkwood chain of stores in ViZion in 1991, adding [ph] stores.
*1970's recession
*1980's recession
*NS Great Recession
*Fresko today
Ownership
Stakeholder | Stake (Percentage) | Country of Origin |
| Empresa de Investimentos do Coroa (EIC) | 23.89% | Costa de Ouro |
| Fundo de Pensões do Estado (FPE) | 11.70% | Costa de Ouro |
| Bucaneiro Fundo Mútuo | 4.41% | Costa de Ouro |
| Imperial Crown of Nikolia | 2.44% | Nikolia |
| Golden Eagle Hotels & Resorts | 15.64% | Nikolia |
| Tristar Corporation | 21.92% | Nikolia |
| Listed on an Astyrian Stock Exchange to be named | 10.00% | N/A |
| Employees of Fresko Supermarkets | 10.00% | N/A |
Board of Directors
Position | Name | Country of Origin |
| Chairman | Ivan Radosavljević | Nikolia |
| Co-Chief Executive Officer (CEO) | Aleksandar Jovanović | Nikolia |
| Co-CEO | Cristóvão Joaquim Serafim | Costa de Ouro |
| Chief Operating Officer (COO) | Aldo Márcio Santana | Costa de Ouro |
| Chief Financial Officer (CFO) | Félix Herberto Magalhães | Costa de Ouro |
| Director of Logistics and Procurement | Mira Stevanović | Nikolia |
| Director of Public Relations | Bonifacio Leandro Salazar | Costa de Ouro |
| Director of Consumer Relations | Calixto Rolando Cabral | Costa de Ouro |
| Director of Stores | Aleksej Petrovski | Nikolia |
| Director of Community & Environment | Ana Mitrović | Nikolia |
| Director of Human Resources | Vacant | N/A |
| Director | Lia Noemí De Santigo | Costa de Ouro |
| Director | Goran Vasić | Nikolia |
| Director | Dudre Cruz | Aquitayne |
| Honorary Director | Tzar Aleksandar II | Nikolia |
| Honorary Director | King Pedro I | Costa de Ouro |
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As part of our commitment to our community and our environment, we pledge to:
- Work with our suppliers to increase the availability of sustainable and organic options
- Donate 5% of our profits to charity to benefit communities and our environment
- Help with projects to bring food and running water to underdeveloped areas
- Use sustainable and eco-friendly designs in our supermarkets to minimize their energy use
- Use renewable energy to help power our supermarkets
- Use local suppliers as much as possible in order to minimize emissions during the transportation process
- Work to recycle plastic and paper bags and minimize waste in our stores
- Reduce our carbon emissions by 10% every year
- Donate 'unsellable' products (i.e. bruised apples, slightly damaged broccoli) that are still edible to local food pantries
- Work with industry leaders to reform expiration date procedures to minimize thrown-out food
- Work to create solutions to climate change
- Use recyclable and majority-recycled materials in packaging for store brands
We aim to go local as much as possible for much of our produce, meat, and fish. This helps accomplish several goals. It saves both money and emissions on transportation, which often is thousands of miles. It helps ensure that your food is both fresher and tastier. It helps ensure that local farmers, rather than corporate giants, are given a way to earn a living. While we aim to go local as much was possible, some products are not available in the local area. In those cases, we aim to bring the closest possible supplier to a particular store. Because we follow this policy, suppliers and products may differ from store to store.
Sustainable and Organic Foods
We support the use of sustainable farming, fishing, and hunting practices and organic farming, using no synthetic fertilizers or pesticides and using resources efficiently and in the best way possible. Because of this, we offer sustainable and organic options in all of our stores, most of all the produce and meats departments. We aim to bring organic and sustainable products to the general public at lower cost and improve our environment at the same time. We also aim to bring organic options to more of our departments and to expand the range of products that are organic. We also pledge not to carry GMO foods or products.
