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What Makes a Successful Storefront? (Statistical Study)

A meeting place where national storefronts can tout their wares and discuss trade. [In character]
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United Gordonopia
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What Makes a Successful Storefront? (Statistical Study)

Postby United Gordonopia » Thu Mar 14, 2013 12:36 am

Dr. Joseph Werner
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Lyran Arms. VLT. CuppaCoffee. These global corporations, these brands, seem omnipresent in the global economy. Many of them are rarely found outside of the first few listings on the Global Economics and Trade index, while others have grown slowly over to the years into the titans they are today. These massive corporations are so large that the 92 largest threads, with large repeats combined, make up nearly a quarter of all of all of the posts on the index.

But who exactly are these giants, both past and present? What brought them to their lofty heights? Certainly, the quality of their products, presentation, and customer service played a key role. But perhaps their demographics played a role as well. Are some kinds of storefronts simply more inclined to succeed?

What Makes a Successful Storefront?
A Statistical Study


METHODOLOGY

To begin with, a threshold was needed for defining success. For the purpose of this survey, the cutoff was set at 10 pages of replies. This number was selected for several reasons. The 102 threads that have reached this mark represent less than one percent of the total threads listed on the forum, meaning that they have achieved an unusually high level of success, but still provide a fairly large sample. Secondly, a thread typically takes a fairly lengthy amount of time to reach this mark, evidenced by the fact that not a single one created in 2013 has yet achieved it. Finally, the number 10 is a significant number in base ten mathematics, making it recognizable and familiar to most individuals.

Four variables were recorded by hand for all 102 of the threads: the industry, the year of founding, the number of replies, and whether or not the thread was active. The industry was chosen so that threads could be compared by sector, to see if that held a significant correlation with success1. The year of founding was chosen so that the data could be compared across different years; it was suspected that some industries may have gained success in a certain era that would have failed in another. The number of replies was chosen so that it could be determined if the actual business done by the most successful corporations in a particular industry differed in any significant way from that industries overall proportion in the data set. Finally, activity was measured, defined as having a post in the month prior to data collection on March 11, 2013. This was done so that it could be determined if certain sectors were more likely to remain successful to the present day.

Once the data was collected, threads that were simply separate parts of the same corporation were combined to show a more accurate picture of the top companies 2. Other threads that were part of the same brand were also combined. The data was then entered into an excel spreadsheet where it could be sorted, analyzed, and graphed.

1The industries used can be found here: viewtopic.php?p=13208521#categories
2For example, see these threads: viewtopic.php?f=6&t=10732, viewtopic.php?f=6&t=100682, viewtopic.php?f=6&t=1113

KEY FINDINGS

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The most notable finding is the significant difference between the industry makeup of the most successful threads and the makeup of the threads in the subforum overall3. Some industries are relatively close proportionally, or only slightly misrepresented. These include consumer products, financial services, and restaurant and food corporations. Even the military hardware industry is only slightly overrepresented, a fact that is likely to surprise many, making up 38% of the top threads, as opposed to the 32.8% proportion found in the forum overall.

By contrast, many industries are wildly different. The second most successful industry, proportionally, is the civilian transportation manufacture industry. Names such as VLT, Forza, and Los Rios propel the sector from sixth in the entire subforum to second, a change from 5.7% to 12%. Another notable standout is the slave trade, which comes in third with a whopping 10% of the most successful threads. The industry makes up a mere 2.7% of the subforum overall.

Other industries are greatly underrepresented. Product pages, for example, which make up 6.5% of the total forum are unsurprisingly virtually absent from the upper echelons of the forum. The ubiquitous civilian travel industry, which includes such common threads as airlines and airports, finds its proportion of the top crust cut in half, from 8.8% of the total threads to 4% of the top 92.

Image
At the same time, there is also a noticeable difference between the actual number of replies, which can generally be linked to orders, and the real proportion of threads. Here is where military hardware becomes greatly overrepresented, making up 45% of the replies among the top 92 threads. This jump is enough to swallow the market share of virtually every other sector save, financial services, which manages to leap from 2% of the top 92 overall proportion to 6% of the top 92 replies, thanks entirely to the huge success of the Yohannes financial duo of the Bundesbank and Börse AG Stock Exchange, and the guides category.

Another notable finding is that only a third of the most successful storefronts in the forum's history are actually active. 33.7% of the top 92 storefronts have seen a post in the past month, while the rest sink further into the annals of history. This seems to suggest that success does not last forever. While some closures are simply due to the owners tiring out from the constant work of managing a successful business, or the nation itself collapsing, others have simply failed to remain active with the changing times.

3 viewtopic.php?f=6&t=228222

WHAT CAN I DO TO BECOME SUCCESSFUL?

Besides creating a quality corporation, marketing it well, and hoping for the best, there appear to be some notable correlations between demographics and success.

The Military Industrial Complex is... Actually Fairly Safe at the Top

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While Dr. Fritz Berhn's findings on the overall proportion of military hardware threads in Global Economics and Trade indicated a rapid decline, this has not been so apparent among the most successful firms4. While there was decline for the first two years, it did was not as drastic as in the overall population. Indeed, while 2009-2010 saw the greatest decline, from 43.3% of the 2009 threads in the study being military hardware to 35.3% in 2010, the decline slowed dramatically the following year, dropping to 33.3%, while the population sank to 30.7%. The next year, it actually reversed, resulting in 38.5% of 2012's entries on the list coming from the military hardware sector.

This suggests that there was some sort of disconnect that happened in 2012 which allowed military hardware storefronts to become successful, while at the same time facing less competition amongst each other. Further research is necessary to determine just what that is, or if it is simply a statistical anomaly, but it does seem that creating a quality military hardware storefront may have a correlation with success.

4 viewtopic.php?p=13208521#military

1. Become a Slaver... 2. Build a Time Machine... 3. ????... 4. PROFIT!!!

One of the most fascinating statistical oddities is the slave trade industry. The sector absolutely exploded in the early years of the subforum, with two entries making the top 92 from 2009 and a whopping six hailing from 2010. In that year, slave trade storefronts made up 17.6% of the most successful storefronts, and the bump is even noticeable in the overall population, as the slave trade came in at 4.3% of storefronts in 2010; a full percentage point above any other year5.

Then it all went up in flames. Not one of the slave trade storefronts that became so successful during this time period remains active, and only a single outlier, a slave trade that opened its doors in 2012, continues to represent the industry at the top today.

This is likely due to one thing. It is often thrown around that 2010 was the 'golden age' for slavers throughout on all fronts, with slaving conflicts becoming big news, and anti-slavery alliances coming to the forefront. Perhaps the end of this golden age also spelled the doom of the great slave traders.

5 viewtopic.php?p=13208521#year

Wait For It...

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More than anything else, the key to building a large, successful storefront is to invest time into it. Among the top 92, there is a clear correlation between length of time since founding and success. 30 of the entries on the list were initially founded in 2009, which was actually a truncated year, only truly beginning operations in May. If the length of time were extrapolated to an entire year, the number may have been around 40. The next year contributed 34 entries to the list, but subsequently drops to 15 from 2011 and then 13 from 2012.

Obviously, there is a correlation between the length of time on the forum and the success of a storefront. It likely takes time to build up orders and name recognition, as well as a sizable volume of posts. Furthermore, the quality of a storefront tends to improve over time, bringing in more customers.

While maintaining a storefront for an extended time interval does not guarantee success, it can likely play a major role.

SO JUST WHAT ARE THE TOP CORPORATIONS?

Image


By combining the posts of the top corporations, the largest can be roughly determined.

To the surprise of some, it is actually Alleswerken Group of Yohannes that comes out on top, thanks in large part to its recent merging of several of the largest Yohannesian corporations, such as VMK, Royal Beaufort, and the Yohannesische Börse, some of which were considered separate storefronts for the purpose of the rest of this study, though not for the purpose of determining the largest corporations.

Lyran Arms comes in second, offering up the largest single-focus brand, as well as the single largest thread in Global Economics and Trade.

The venerable VLT Automotive comes in third when the various iterations of its main storefront are combined.

Rounding out he top ten are LG Defense Systems, the Yohannesische Bundesbank, Haruspex International Armaments, Anemonian State Armaments, Karlsburg Industries, the Spartan Philidelphia Almost Anything Corporation, and Jailpuren Defense Industries.




For the full data set, see here
Last edited by United Gordonopia on Thu Mar 14, 2013 12:44 am, edited 1 time in total.
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Postby Gallup » Thu Mar 14, 2013 4:46 am

:blink: This is amazing! Thank you!
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Postby Unibot III » Thu Mar 14, 2013 10:14 am

Awesome, just awesome.
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Postby United Gordonopia » Thu Mar 14, 2013 10:49 am

Unibot III wrote:Awesome, just awesome.


Gallup wrote::blink: This is amazing! Thank you!


Thanks, I appreciate it!
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Postby ViZion » Thu Mar 14, 2013 11:06 am

Great job UG! I'm curious how all of VWC's (ditto GIC and AHI corporations) divisions/threads combined would stack up.
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Postby United Gordonopia » Thu Mar 14, 2013 11:16 am

ViZion wrote:Great job UG! I'm curious how all of VWC's (ditto GIC and AHI corporations) divisions/threads combined would stack up.

Would be interesting, though beyond Armstrong and a couple of others, most haven't reached more than a page or two.
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Postby ViZion » Thu Mar 14, 2013 11:39 am

United Gordonopia wrote:
ViZion wrote:Great job UG! I'm curious how all of VWC's (ditto GIC and AHI corporations) divisions/threads combined would stack up.

Would be interesting, though beyond Armstrong and a couple of others, most haven't reached more than a page or two.

Yeah, several of the threads/divisions are more long-term recurring profit (some types of services, franchises, etc) than single purchases (some types of services, products, etc) that would need to be bought over and over again. Makes it nice, and easy to manage.
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Postby Dungeyland » Thu Mar 14, 2013 11:42 am

Very nice! However, I would confer with ViZion that corporations such as VWC and Sky have numerous storefronts with the main one being tiny in comparison.
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Postby United Gordonopia » Thu Mar 14, 2013 11:46 am

ViZion wrote:
United Gordonopia wrote:Would be interesting, though beyond Armstrong and a couple of others, most haven't reached more than a page or two.

Yeah, several of the threads/divisions are more long-term recurring profit (some types of services, franchises, etc) than single purchases (some types of services, products, etc) that would need to be bought over and over again. Makes it nice, and easy to manage.

Well, the ranking I did is, of course, not an official ranking, and is based primarily on turnover rather than anything else.
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Postby Dungeyland » Thu Mar 14, 2013 11:48 am

United Gordonopia wrote:
ViZion wrote:Yeah, several of the threads/divisions are more long-term recurring profit (some types of services, franchises, etc) than single purchases (some types of services, products, etc) that would need to be bought over and over again. Makes it nice, and easy to manage.

Well, the ranking I did is, of course, not an official ranking, and is based primarily on turnover rather than anything else.


Of course, of course. Great job with what you did, though!
Classical liberal.
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  • The Dangish Empire is a constitutional monarchy, our monarch is Queen Ellen I

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Postby ViZion » Thu Mar 14, 2013 11:50 am

United Gordonopia wrote:
ViZion wrote:Yeah, several of the threads/divisions are more long-term recurring profit (some types of services, franchises, etc) than single purchases (some types of services, products, etc) that would need to be bought over and over again. Makes it nice, and easy to manage.

Well, the ranking I did is, of course, not an official ranking, and is based primarily on turnover rather than anything else.

Oh yes, I'm not at all criticizing this list or work at all as it's fantastic and more than I'd have patience for! haha :)
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Postby Coltarin » Thu Mar 14, 2013 12:16 pm

That's actually pretty interesting I've noticed a lack of military storefronts.
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Postby Eslovakia » Thu Mar 14, 2013 12:59 pm

Pretty good stuff here and yay for 8th!

except...

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KARLBURGS!?
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Postby United Gordonopia » Thu Mar 14, 2013 1:02 pm

Coltarin wrote:That's actually pretty interesting I've noticed a lack of military storefronts.

Yes, i was very surprised that military wasnt more dominant, though as you narrow the field, say to the top10 or 25, they become more prevelant.
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Postby Eslovakia » Thu Mar 14, 2013 1:07 pm

And not sure if an error or I saw wrong but didn't see any of 'Spartan Philidelphia Almost Anything Corporation' exceeding 609 replies but it states he got 866 poasts.
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Birkaine wrote:Idiots who are not only aware of their idiocy but hell bent on keeping it regardless of how much disruption they cause deserve to eat a dick
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Postby United Gordonopia » Thu Mar 14, 2013 1:22 pm

Eslovakia wrote:And not sure if an error or I saw wrong but didn't see any of 'Spartan Philidelphia Almost Anything Corporation' exceeding 609 replies but it states he got 866 poasts.

He had a second, older thread that i merged in the count, also in the top thread with 250-odd posts.

Sorry about the typo, by the way :P Bound to happen with manual data entry :P i'll get around to fixing it.
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Postby Eslovakia » Thu Mar 14, 2013 1:23 pm

United Gordonopia wrote:
Eslovakia wrote:And not sure if an error or I saw wrong but didn't see any of 'Spartan Philidelphia Almost Anything Corporation' exceeding 609 replies but it states he got 866 poasts.

He had a second, older thread that i merged in the count, also in the top thread with 250-odd posts.

Sorry about the typo, by the way :P Bound to happen with manual data entry :P i'll get around to fixing it.


Ah I see and no worries, was just messing
The goodness in this thread makes up for the typo :P
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Some good info on Sweden
Birkaine wrote:Idiots who are not only aware of their idiocy but hell bent on keeping it regardless of how much disruption they cause deserve to eat a dick
Birkaine wrote:How about we have a thread that's just about some guy getting a back alley handjob from a New Delhi whore but we write it in such technical and obtuse language that the mods won't notice? First one to get banned loses.

Birkaine wrote:Are you seriously trying to turn this into a conversation on whether or not you're a human?
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Postby ViZion » Thu Mar 14, 2013 2:34 pm

I did an audit on ViZion World Corporation divisions, and have below a breakdown of each division as well as ViZion World Corporation as a whole showing its size via replies. Dates formed vary quite a bit, from several in 2009 all the way to 2012. Note that, just as UG did, when a division has multiple threads/storefronts over the years, they are combined.

See below for the full audit.
ViZion World Corporation main page - 61
Star Alliance - 174
ViZionair - 264
ViZionair Cargo - 8
Streamline - 331
International Broadcasting Group - 100
Eco-Friendly Choices - 64
Victor's + Starlust - 123
Jory Jory Bottling Company - 125
Gotta Card Services - 61
Sundance Gaming Company - 68
Terrace Hotels & Suites - 133
Pullman Oil Company - 49
Pullman Distribution Stations - 85
Willis-Bradley Commercial Aircraft & Helicopter Engines - 4
Careline Pharmacy - 23
Armstrong Construction - 589
Kingston Wireless Telecom & Broadband - 48
Trephin Motors - 0
Wheymeyer Forestry Company - 12
TOTAL VWC REPLIES: 2322

EXCLUDED:
Vitalita International Airport - 127 (airport)
LG Defense Systems - 1501 (small ownership stake)


Based off of UG's own research, the 2322 replies puts ViZion World Corporation, as a whole, solidly third between VLT Automotive Group's 1649 and Lyran Arms' 3374 replies.
Last edited by ViZion on Thu Mar 14, 2013 2:35 pm, edited 2 times in total.
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Postby Aurora Confederacy » Thu Mar 14, 2013 2:36 pm

i wander where Diamond Star sits in the scheme of things
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Postby Common Territories » Thu Mar 14, 2013 2:45 pm

This study looks great and seems well worked out. Not surprising though that military suppliers get the top rankings mostly :p

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Postby United Gordonopia » Thu Mar 14, 2013 2:48 pm

Aurora Confederacy wrote:i wander where Diamond Star sits in the scheme of things

Yours was later in the top 92, but was in the study
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Postby Eslovakia » Thu Mar 14, 2013 5:54 pm

ViZion wrote:I did an audit on ViZion World Corporation divisions, and have below a breakdown of each division as well as ViZion World Corporation as a whole showing its size via replies. Dates formed vary quite a bit, from several in 2009 all the way to 2012. Note that, just as UG did, when a division has multiple threads/storefronts over the years, they are combined.

See below for the full audit.
ViZion World Corporation main page - 61
Star Alliance - 174
ViZionair - 264
ViZionair Cargo - 8
Streamline - 331
International Broadcasting Group - 100
Eco-Friendly Choices - 64
Victor's + Starlust - 123
Jory Jory Bottling Company - 125
Gotta Card Services - 61
Sundance Gaming Company - 68
Terrace Hotels & Suites - 133
Pullman Oil Company - 49
Pullman Distribution Stations - 85
Willis-Bradley Commercial Aircraft & Helicopter Engines - 4
Careline Pharmacy - 23
Armstrong Construction - 589
Kingston Wireless Telecom & Broadband - 48
Trephin Motors - 0
Wheymeyer Forestry Company - 12
TOTAL VWC REPLIES: 2322

EXCLUDED:
Vitalita International Airport - 127 (airport)
LG Defense Systems - 1501 (small ownership stake)


Based off of UG's own research, the 2322 replies puts ViZion World Corporation, as a whole, solidly third between VLT Automotive Group's 1649 and Lyran Arms' 3374 replies.


But some of those haven't seen replies in several months and whilst I do see the use of individual stroefronts to extend to several markets, it does sort of promote a viewpoint of creating several storefronts under one conglomerate which inevitably will establish you several orders but doesn't necessarily mean it's a large corporation. Not to mention some are predominantly occupied by 'bumps'.
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Some good info on Sweden
Birkaine wrote:Idiots who are not only aware of their idiocy but hell bent on keeping it regardless of how much disruption they cause deserve to eat a dick
Birkaine wrote:How about we have a thread that's just about some guy getting a back alley handjob from a New Delhi whore but we write it in such technical and obtuse language that the mods won't notice? First one to get banned loses.

Birkaine wrote:Are you seriously trying to turn this into a conversation on whether or not you're a human?
2QTBSTR8 ~ oHai thar! ~ I'm Bisexual, for LGBT rights and this is how I live my life regardless of other peoples opinions.
If you support LGBT rights, feel free to add this to your signature ~~~ヾ(^∇^)

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Jungastia
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Posts: 1066
Founded: Apr 01, 2009
Democratic Socialists

Postby Jungastia » Thu Mar 14, 2013 6:04 pm

Vey very very good, good sir. jungastian Imperial Airways, is if my count the other month was correct the largest airline operating on a purely international basis and under a single brand. Not that it matters in all honesty.
Part time Human, Puppy, Gentleman, Uni-Student

Timezone GMT+1.00 (BST)

She knew it was better to be in The Plastics, hating life, than to not be in at all.

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Hatsunia
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Posts: 1257
Founded: Apr 26, 2012
Capitalizt

Postby Hatsunia » Thu Mar 14, 2013 6:51 pm

I already knew that military storefronts seemed to be everywhere.
Hatsune Miku is the greatest singer in the world!
"The Land of the First Sound" - Actual population: 140,139,000 - Demonym: Hatsunese - Capital city: Miraito (未来都)
Hatsunia's wiki page (complete) - Map of prefectures - The Hatsunese space program - HASDA
Founded on -693.08.31, current constitution 1868.08.31 (please ignore April 26) - National anthem: "Hajimete no Oto"
Japan if it was shaped like Hatsune Miku's hair, never became cruel, and was actually on the cutting edge of tech

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Vitaphone Racing
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Posts: 10123
Founded: Aug 25, 2009
Ex-Nation

Postby Vitaphone Racing » Thu Mar 14, 2013 8:17 pm

You could argue the real top 10 all day. There'd be so many issues surrounding what additional threads get included in the one storefront, who has the most posts in the least amount of time, least bumps, most replies, most actual RPing, people's choice.... Rather than let it all get messy, I salute UG's top 10 list.

It is nice to see that I am right however.
Parhe on my Asian-ness.
Parhe wrote:Guess what, maybe you don't know what it is like to be Asian.

ayy lmao

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