Posted: Sat Feb 25, 2017 10:31 am
To: Gerardo de la Vegra, Organización de Restaurantes y Cantinas de Provincias Interiores, The Composite Catholic Monarchy of Spain
From:
Erica Toft, CEO, Burgunden Breueries
Stefan Germetz, Vice President, BreuPub Operations, Burgunden Breueries
Re: Opening Burgunden BreuPub locations in Spain
Gerardo de la Vegra,
We are very sorry to inform you that your application to open Breu Pub locations in Spain has been declined at the highest levels of our corporation. As you might be aware, Burgunden Breu Pubs are a division of Burgunden Breueries. You may or may not be aware that Golden Cross is also a major brand of Burgunden Breueries. Recently, a Golden Cross brewing facility was constructed at great cost to us in your nation, only to be promptly taken over and nationalized by elements in your government. We have yet to receive compensation for this and we have only just recently been able to secure jobs for all the foreign employees of this facility who were forced out.
This breuerie was enormous - well beyond the normal scope of facilities that we typically construct, as we were stretching our new market budget in order to work with your economic authorities to provide employment for approximately 10,000 local citizens. That's well past the normal job base that most breueries can provide, but...We did it. We built the facility and were able to create the direct and indirect jobs that would keep it operating, as well as employ several thousand of your local citizens, only to have the rug yanked out from under us.
While we certainly don't blame you or your organization directly, you have the unfortunate coincidence to live in the nation whose horrible economic policies cost us an enormous hit to our bottom line for 2016.
In the scheme of things and the volume of business, it was a drop in the bucket when measured with the success our other locations and large volume of exported and off-site crafted breus sold around the globe. However, we would be beyond foolish if we were to flush more money down a bad hole by opening more facilities, in this case restaurants, in the same nation that seized our property and assets such a short time ago.
It will be some time before we are reassured that your nation has stabilized enough to re-invest more infrastructure and capital into it, risking assets that could be put to better use in a nation that won't seize it in contravention to International Law. Such actions leave us with no way to recoup the job or prestige loss, let alone the lost capital. Please don't take personal offense, as we know you are not responsible for the actions of the previous administration, but you still must see our predicament in working with you inside your home country and risking another huge financial loss.
Until that time of stabilization, we wish you well and hope you are successful in your endeavors, but we cannot take such another risk. Good luck to you all.
Sincerely,
Erica Toft, CEO, Burgunden Breueries
Stefan Germetz, BB VP of BreuPub Operations