CuppaCoffee (CLOSED)

[Balist]

Name of nation:Balist
Number of stores:490
Location of regional office (city):979 Brookfield Lane,Turica,Balist
Requested changes to regional menu (if any)?:

[Kington Langley]

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To: Francis Taylor, Executive Chairman of the Bank of Thedosia
Subject: Response to offer of financial management

Mr. Taylor

Thank you for placing a formal interest in becoming the official banking corporation of CuppaCoffee PLC. Our portfolio is, indeed, of considerable size and requires nothing less than a top-quality financial institution to manage it as effectively and efficiently as possible.

Unfortunately, we already have an active agreement with the Bank of Yohannes who acts as the official banking institution for CuppaCoffee operations outside of Kington Langley. It is for this reason that we must decline your generous offer. Should the current situation change in regards to our partnership with the Bank of Yohannes, we are confident that the Bank of Thedosia will be among those highly recommended by the board.

While we are hoping for the continued success of our company well into the future, we would certainly consider approaching the Bank of Thedosia for financial assistance should we run into serious trouble. The flexibility of your offered loans is, indeed, very tantalising and would certainly be more than enough to influence us to choose your company over your rivals in such a scenario.

At this current time however, all I can do is offer my most sincere apologies for not being able to provide you with the response your company was hoping for.But I am confident that, regardless of these discussions, our two companies can find some way to work closely together within the international market through other means. In the meantime, I have no doubt that your company will be more successful in future endeavours.

Thank you,





Oliver Buxon
CEO of CuppaCoffee PLC

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To: Representatives of Redeye Drinks
Subject: Supplier agreement

Whom it may concern,

Thank you for choosing CuppaCoffee as a potential international retailer for your produce. We are always open to offers which would expand our already extensive menu available to CuppaCoffee franchisees worldwide.

While we focus primarily on hot, caffeinated beverages the demand for soft drinks of all varieties is rapidly increasing as awareness for our extensive range of products grows among our international customer base. After browsing your storefront, we are satisfied with the variety and uniqueness of flavours your company offers and would be more than happy to incorporate them into selected regional menus as part of a trial run.

We are however disappointed that no information regarding ingredients were listed on your storefront. In order to ensure that the health of our customers are not endangered, our sole condition before accepting your offer is that you permit CuppaCoffee to run extensive testing on your drinks in order to determine the ingredients used before they are retailed to our customers. While this may be a slight inconvenience, we hope you understand that health and safety must come before profits, especially in an industry such as ours.

Other than this, we are pleased to announce that we have decided to accept your offer to supply select branches of CuppaCoffee with your brand of soft drinks. We look forward to monitoring customer feedback and, if positive, will lead to wider availability of your products at CuppaCoffee.

Thank you,





Oliver Buxon
CEO of CuppaCoffee PLC

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Verdiga

We are pleased to announce that, after undergoing a thorough process of review and scrutiny, your application requesting the construction of 200 CuppaCoffee stores in locations around Verdiga has been officially ACCEPTED by the board and necessary external relations departments. Confident that your nation will prove to be a highly profitable market, we look forward to monitoring the success and expansion of these stores.

Thank you for allowing us to formally establish a regional office in Karlsberg.

The storefront has been updated accordingly.

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Balist

We are pleased to announce that, after undergoing a thorough process of review and scrutiny, your application requesting the construction of 490 CuppaCoffee stores in locations around Balist has been officially ACCEPTED by the board and necessary external relations departments. Confident that your nation will prove to be a highly profitable market, we look forward to monitoring the success and expansion of these stores.

Thank you for allowing us to formally establish a regional office in Turica.

The storefront has been updated accordingly.

[Red Party]

715 Boulevard Drive, Redden, 2134, Redeye Drinks HQ

To whomever it may concern.
We are very excited for this deal.
We would love to have your associates come and test our product as we only use 100% Real Cane Sugar and Fruits.
We are just curious as to how many stores we will be rolled out in.

Jeff Inun, CEO of Redeye Drinks

[Carthigia and Eoste]

To whom it may concern
We are in research of quality suppliers for our catering sevice on board and in our lounges, and your company has been selected in the category Coffee/Snack. We are aware of your notoriety and of your rate of staisfaction amongst your customers, and we really hope that you will accept our demand to provide us with your cuppa's and snacks.
Thank you
Sincerely
Christopher Cook
CEO of Celestia Airlines


Name of company: Celestia Airlines
Name of company representative (to whom are we speaking?): Christopher Cook, CEO
Company industry (what does it do?): Airliner
Country of origin: Carthigia and Eoste
How will our coffee be sold/used?: Coffees will be served on board and in our lounges
Link to storefront (if applicable): Under Construction
Special requests: No, thanks

[Kington Langley]

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To: Jeff Inun, CEO of Redeye Drinks
Subject: Response

Mr. Inun,

We would like to thank you for your cooperation prior to the roll-out of your products at select CuppaCoffee locations. Your willingness to assist CuppaCoffee conduct these necessary reviews and investigations further strengthen our own optimistic outlook on the future of the agreement between both our companies.

In regards to the planned availability of Redeye Drinks at CuppaCoffee, this depends.To ensure that our international menu does not become saturated with externally-supplied products, as you can imagine a company as large as ours receives many on a weekly basis, all new products are subject to a 'popularity scale'. The products that you have agreed to supply to CuppaCoffee will, at first, be sold as at our most successful locations around the world to ensure that large amounts of customer feedback can be collected in a relatively short space of time. Should they prove popular, their availability will be expanded to encompass a wider network of CuppaCoffee locations in a number of countries around the world.

The number of CuppaCoffee stores that Redeye Drinks will be available in also comes down to the size of Redeye Drinks itself. As your company is a relative newcomer to the international market, you would not currently be in a position to maintain your other supplier commitments while providing enough to CuppaCoffee to satisfy the demand of its international operations. As your company expands and the amount of stock you are able to produce increases, we will be happy to widen the availability of Redeye Drinks within the CuppaCoffee international store network.

We hope that this has provided you with adequate information in regards to current CuppaCoffee sales policy.

Thank you,





Oliver Buxon
CEO of CuppaCoffee PLC

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To: Christopher Cook, CEO of Celestia Airlines
Subject: Response

Mr. Cook,

Thank you for choosing CuppaCoffee PLC as a potential corporate partner for Celestia Airlines.

After a brief review of your storefront and its associated customer feedback, we are confident that an up-and-coming airline company such as yours would make a fine partner for CuppaCoffee. I am therefore pleased to report that the board has approved your application for partnership. As of this moment, Celestia Airlines is permitted to sell CuppaCoffee-branded products and items aboard all of their flights to airline customers.

We look forward to monitoring the growth and success of this venture between our two companies.

Thank you,





Oliver Buxon
CEO of CuppaCoffee PLC

[Gryphonian Alliance]

Greetings! We would like to open CuppaCoffee in the Gryphonian Alliance.

Name of nation: Gryphonian Alliance
Number of stores: 630
Location of regional office (city): Kayos
Requested changes to regional menu (if any)?: None.

[Kington Langley]

Gryphonian Alliance

We are pleased to announce that, after undergoing a thorough process of review and scrutiny, your application requesting the construction of 630 CuppaCoffee stores in locations around the Gryphonian Alliance has been officially ACCEPTED by the board and necessary external relations departments. Confident that your nation will prove to be a highly profitable market, we look forward to monitoring the success and expansion of these stores.

Thank you for allowing us to formally establish a regional office in Kayos.

The storefront has been updated accordingly.

[Philosophica Logos]

Name of nation: Philosophica Logos
Number of stores: 10
Location of regional office (city): Leibniz
Requested changes to regional menu (if any)?:
Removal of:
Orange Cuppa Chocolate
EnerX Products
Addition of:
(Winter Only) Kant Peppermint Bark Coffee
(Winter Only) Kant Peppermint Milk

[Leperconia]

Name of nation:Leperconia
Number of stores:18,000
Location of regional office (city):Portvault
Requested changes to regional menu (if any)?:for spicy food to be made more spicy and for buttery things to be more buttery

[Kington Langley]

Philosophica Logos

We are pleased to announce that, after undergoing a thorough process of review and scrutiny, your application requesting the construction of 10 CuppaCoffee stores in locations around Philosophica Logos has been officially ACCEPTED by the board and necessary external relations departments. Confident that your nation will prove to be a highly profitable market, we look forward to monitoring the success and expansion of these stores.

At your request, the specific products listed on your application shall not be sold by CuppaCoffee at locations within Philosophica Logos.

Thank you for allowing us to formally establish a regional office in Leibniz.

The storefront has been updated accordingly.

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Leperconia

We are pleased to announce that, after undergoing a thorough process of review and scrutiny, your application requesting the construction of 18,000 CuppaCoffee stores in locations around Leperconia has been officially ACCEPTED by the board and necessary external relations departments. Confident that your nation will prove to be a highly profitable market, we look forward to monitoring the success and expansion of these stores.

At your request, CuppaCoffee products containing butter and/or spice will have the quantity/richness of said ingredients increased. Due to its affect on calorie/fat content, CuppaCoffee advertising in Leperconia for affected products will be updated accordingly to ensure customers (especially those from overseas) are aware of these changes.

Thank you for allowing us to formally establish a regional office in Portvault.

The storefront has been updated accordingly.

[Kynystan]

Name of nation: Kynystan
Number of stores: 2000
Location of regional office (city): Aiman
Requested changes to regional menu (if any)?: none

Thank you for reading our request. We're honored that your chain may sell the first cup of coffee in our nation, and wish you luck in our developing economy.
Sincerely,
-President For Life Aliya Nabiyev

[Risino]

Name of nation: Risino
Number of stores: 200
Location of regional office (city): Hango
Requested changes to regional menu (if any)?: none

[FreYhill]

Name of company: Freyhillian Airlines
Name of company representative (to whom are we speaking?): Ms C'hoe Chul Soo
Company industry (what does it do?): Commercial Aviation (Airline)
Country of origin: Freyhill
How will our coffee be sold/used?: Coffee will be provided free to the passengers (Airline pays for product) during relaxation time.
Link to storefront (if applicable): https://www.flyfreyhill.com.fh
Special requests: CuppaCoffee app to be added to Inflight Entertainment System (option for ordering coffee)

[Saltbridge]

Saltbridge Sun’s CEO Interview Series: CEO of CuppaCoffee PLC, Oliver Buxon Oliver Buxon Today we have Oliver Buxon, CEO of CuppaCoffee PLC. Mr. Oliver Buxon, 54, born in Purston, Kington Langley at 1961. Hold a degree in Economic & Corporate Management. Joint CuppaCoffee in 1993 from middle level until appointed as CEO in 2011. Appointed as Kingtonian business ambassador in 2013 and hon. Lecturer at University of Kingsmouth in 2014. What does the future hold for CuppaCoffee? ...2016 is certainly going to be an exciting year for us and for our customers. Currently, CuppaCoffee is working extensively on relaunching its image. Within the next few weeks our customers can anticipate the arrival of a brand new storefront. While we are saying goodbye to the one that has served us well for the past 4 years, making us the household name we are today along the way, we must look to the future and continue to be at the forefront of modernity. Coinciding with this, our logo is also getting a bit of a revamp though it shall remain the recognisable design the world knows and loves today. Financially, as the number of nations with a CuppaCoffee presence passed the 400 milestone recently, funding of our environmental protection activities will also be significantly increased over the next year. Currently set at 15% of all CuppaCoffee after-tax profits, this will be doubled to 30% by Christmas next year. With many more planned changes still being discussed by the board, 2016 is certainly going to be an exciting year for us and for our customers. You appear to put a high value on employee engagement. What do you do to make this happen? We try our best to emphasise the importance of the individual. It is hard to be motivated in your job when you feel you are nothing more than a small cog in a massive, complex machine. Constant communication with management is one way we attempt to achieve this and is probably the most effective. When employees are constantly updated by those in charge, they feel that they are 'in the loop' so to speak. What I mean by this is that they don't feel ignored. Instead, they actually feel as though their opinions matter and that they have the opportunity to contribute to the future of the company. Another tactic we employ is decentralised management. Apart from the most important company-wide decisions, the day-to-day running of CuppaCoffee is handled by our vast network of regional managers who are responsible for the 400 individual national CuppaCoffee chains around the world. With large corporate decisions being made at a much lower level, our employees can realistically aspire to obtain a meaningful position within the company on a much shorter timescale. Those are just two major examples. What single issue or challenge do you see most often? The single greatest challenge CuppaCoffee faces is logistics. We own and/or operate stores in over 400 countries which have to be supplied constantly, especially those in highly developed/urbanised markets. While we have a number of active supplier agreements with major specialised third party distributors in an effort to alleviate these high demands, the vast majority of logistical responsibilities continues to lie solely with us. The question of improving these capabilities is one that is asked almost on a daily basis at CuppaCoffee board meetings. To combat this we are floating the idea of establishing a more decentralised structure of distribution where we would seek to contract out such responsibilities to local companies wherever possible. Simply put, it continues to be an obstacle for us but one we are actively attempting to overcome. What qualities are needed in a modern CEO? Their ability to work effectively depends entirely on the ability of the CEO to lay out an effective plan for how they want the business to be managed...You need to be inclusive but, at the same time, know when to be decisive. From my personal experience, I would say a CEO in the modern era must have 3 specific qualities if they are to lead a company or organisation effectively. One: You must have a clearly defined vision or business plan. When you assume a role such as a CEO, you have thousands of people under you that look to you constantly for guidance. Their ability to work effectively depends entirely on the ability of the CEO to lay out an effective plan for how they want the business to be managed. Without one, even the most powerful organisations can unravel. Two: You need to be inclusive but, at the same time, know when to be decisive. To be an effective leader you have to be prepared to listen to the views of your colleagues and take criticisms of you ideas into account when they are justified. However, you also need to be strong enough to take the initiative and make the tough decisions. Three: You need to be willing to innovate. Regardless of how successful a company is, its competitors are never far behind. A good CEO never gets caught up in the progress they have already achieved, they are always focused on doing better. While there are certainly many more qualities one must have to be a 'good' CEO, such as honesty and a strong moral compass, those three are the ones I think one has to possess if they are to be an 'effective' CEO. What do you think is the biggest challenge facing leaders today? Finding the time for serious reflection. As communication technology continues to advance at an amazing speed, getting in touch with others becomes faster and easier with each passing day. Whether you are the leader of a country or a company, there are thousands of individual problems demanding your attention at any given moment. As the speed at which communication technology advances only increases, there are now as many ways to address these problems. This can make it all too easy to get caught up in problem-solving, communication, and decision making to the extent that you don't have time to even think about anything else. This may seem like a good thing in and of itself, they are focusing more on running their company right? But ask yourself this: if they can't step back and take time to reflect on the work their company is doing, and why it is doing it, who will? As leaders, they have to maintain vision and perspective on the work they do, and sometimes the only way to do this is to take a step back. With modern leaders now being only a phone call or email away, this is becoming an increasingly impossible task.

[The National State of Mexico]

Name of nation: The National State of Mexico
Number of stores: 40
Location of regional office (city): The City of Mexico
Requested changes to regional menu (if any)?: Please add the regional recipes of Taco Coffee, Taco Biscuit and Taco Cake to the menu.

Thank you for reading our request, and I hope we can together make this nation a great one with the power of quality coffee.
-Andres Lucero, Supreme Chancellor of the NSM.

[Kington Langley]

Kynystan

We are pleased to announce that, after undergoing a thorough process of review and scrutiny, your application requesting the construction of 2,000 CuppaCoffee stores in locations around Kynystan has been officially ACCEPTED by the board and necessary external relations departments. Confident that your nation will prove to be a highly profitable market, we look forward to monitoring the success and expansion of these stores.

Thank you for allowing us to formally establish a regional office in Aiman.

The storefront has been updated accordingly.

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Risino

We are pleased to announce that, after undergoing a thorough process of review and scrutiny, your application requesting the construction of 200 CuppaCoffee stores in locations around Risino has been officially ACCEPTED by the board and necessary external relations departments. Confident that your nation will prove to be a highly profitable market, we look forward to monitoring the success and expansion of these stores.

Thank you for allowing us to formally establish a regional office in Hango.

The storefront has been updated accordingly.

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To: C'hoe Chul Soo, CEO of Freyhillian Airlines
Subject: Response

Ms. C'hoe Chul Soo,

Thank you for formally stating an interest in establishing a corporate partnership with CuppaCoffee PLC. Before I present to you the outcome of our discussions, please allow me to briefly introduce myself. I am Oliver Buxon, the CEO of CuppaCoffee PLC and official business ambassador for the Grand Duchy of Kington Langley. I am very honoured to make your acquaintance.

Regarding your application. Following a lengthy review of your storefront and its associated customer feedback, I am pleased to report that the board is incredibly impressed with the overall quality of your company. Therefore feeling that Freyhillian Airlines would make a more than suitable potential partner, I hope you are elated to hear that your application has been unanimously ACCEPTED. Freyhillian Airlines is now permitted to offer CuppaCoffee products as part of their in-flight snack and refreshment services, with immediate effect.

I hope that Freyhillian Airlines is pleased with the decision that CuppaCoffee has reached and that both our companies can continue to work closely together on the international stage for many years to come. In the meantime, I greatly look forward to monitoring the success of this new partnership as it comes into full effect.

Thank you,





Oliver Buxon
CEO of CuppaCoffee PLC

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The National State of Mexico

We are pleased to announce that, after undergoing a thorough process of review and scrutiny, your application requesting the construction of 40 CuppaCoffee stores in locations around the National State of Mexico has been officially ACCEPTED by the board and necessary external relations departments. Confident that your nation will prove to be a highly profitable market, we look forward to monitoring the success and expansion of these stores.

Thank you for allowing us to formally establish a regional office in the City of Mexico.

The storefront has been updated accordingly.

[TELNOS]

OFFICIAL COMMUNIQUE


Adele Rivera
CEO of TELNOS©

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December 21, 2015

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Dear CuppaCoffee,

We Would Like To Open Wi-Fi Hotspot Across All Your Cafés To Improve Your Customer's Experience While Enjoying Our Ever-Improving Network. If You Have Any Questions, Don't Hesitate To Contact Me Personally! Thanks Again For Giving Us An Opportunity To Expand Our Network's Reach!

Contact Us: Telnos-4GLTE@customerservice.com
Website: www.Telnos-4GLTE.com

[Kington Langley]

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To: Adele Rivera, CEO of TELNOS
Subject: Response

Ms. Rivera,

Thank you for formally stating an interest in establishing a corporate partnership with CuppaCoffee PLC. Before I present to you the outcome of our discussions, please allow me to briefly introduce myself. I am Oliver Buxon, the CEO of CuppaCoffee PLC and official business ambassador for the Grand Duchy of Kington Langley. I am very honoured to make your acquaintance.

Regarding your application. Due to the sporadic coverage of companies offering WiFi services, CuppaCoffee enters into agreements on a case-by-case (in this instance, store-by-store) basis. Because of this and because your company does not operate in all markets in which CuppaCoffee maintains an official presence, we are not in a position to accept your offer to allow TELNOS to provide WiFi to all of our international stores. Despite this, we would be more than willing to enter into an agreement whereby TELNOS provides WiFi services to CuppaCoffee stores located in nations within which TELNOS also has an official presence.

CuppaCoffee is therefore willing to accept your offer on the condition that TELNOS will only provide WiFi services to CuppaCoffee locations in countries within which TELNOS already maintains an established presence. All other CuppaCoffee locations would not be covered by this partnership and would continue to use the WiFi services of local telecommunications companies. Alongside this, CuppaCoffee locations that are eligible for TELNOS WiFi would be allowed to 'opt out' should they seek to continue using their current supplier of WiFi services.

I understand that this decision reached by our company differs significantly from your initial offer. As such, we shall wait for your approval of these amendments before making any further decisions in regards to a partnership with your company. Understanding that this isn't a decision to be taken lightly, we do not expect your company to respond immediately. Until your review and discussion of our counter offer has finished, we eagerly await your response.

Thank you,





Oliver Buxon
CEO of CuppaCoffee PLC

[TELNOS]

OFFICIAL COMMUNIQUE


Adele Rivera
CEO of TELNOS©

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December 23, 2015

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Dear CuppaCoffe,

As Requested, We Are Replying Back. We Would Like To Future Applicant The Choice To Decide If They Want Us As There Wi-Fi Provider As We Offer Perks Other Companies Haven't Done Yet or Offered Yet & That There Is No Upfront Costs or Monthly Fee's To Have Us As Your Wi-Fi Provider Due To The Fact That This Program Is FREE To All Business Owners. If You Have Any Questions, Don't Hesitate To Contact Me Personally! Thanks Again For Giving Us An Opportunity To Expand Our Network's Reach!

Contact Us: Telnos-4GLTE@customerservice.com
Website: www.Telnos-4GLTE.com

[Kington Langley]

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To: Adele Rivera, CEO of TELNOS
Subject: Response

Ms. Rivera,

We are elated that your company has come to a decision so quickly. While the counter offer presented by us was considerably different to the one TELNOS originally proposed, we are pleased to see that your company was so willing to accommodate these changes. Should we feel that further amendment to the agreement is needed, which is very unlikely, we shall of course contact you as soon as possible.

On the understanding that you have accepted all of the proposals presented by us, I am delighted to personally inform you that your application seeking the establishment of a formal partnership with CuppaCoffee has been ACCEPTED by the board. As of this moment, all CuppaCoffee stores located in nations which maintain a TELNOS presence will be advised to adopt your WiFi services. Of course, if any location decides not to, we are under no obligation to force them to do so.

Confident that the agreement reached here today will only bring fortune and prosperity to both our companies, I look forward to monitoring its success into the distant future. If you have any questions or queries regarding our discussions, or you simply seek to know more about our company, please do not hesitate to contact us whereby we shall make every effort to respond as soon as possible.

Thank you,





Oliver Buxon
CEO of CuppaCoffee PLC

[The Recon Empire]

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To CuppaCoffee:

Merry Christmas! The Legion International University is a global higher education provider owned by The Legion Corporation. I am Dr Alistair Hennings, Chancellor of the Legion International University, and am writing to you today regarding a proposal to collaborate! The University operates a relatively new way of role-playing, which aims towards connecting major industry leaders to become partners of our colleges and schools within the University. The aim of our institution is to nurture the next generation, to educate and pass on to them skills that are practical in the international market. We believe in down-to-earth realistic skill sets and being global-mindedness. We want to nurture students who can create and develop new ideas and concepts to lead the industries of tomorrow. At the same time, we can promise our partners in the industry the continual surge of talented professionals to join their organizations.

The Legion International University is building its institutions worldwide at the same time and we are contacting international market experts to join us!

Our institution operates under an education system called the Legion International Education Standards Certification Program, an official certification provided by all Legion International Universities worldwide for higher education. The program is highly regulated by the Board of the L.I. University and the Ministry of Community of the Recon Empire. With strict mandates to curriculum and student development, it offers personalized learning and efficient certification at every level from Undergraduate up to Terminal degrees.

CuppaCoffee has been one of the many storefronts on the market focusing on culinary and food, we are very interested in having you become a partner of the Blue Ribbon School of Culinary Arts. The Blue Ribbon is dedicated to food research and other culinary studies. The Blue RIbbon can provide our students for internships and also employment supply after they graduate! We work with the best in the culinary industry, inviting some of the world's best chefs and food engineers to teach our students.

By being a partner of the University, it shows the support and recognition for our certification, and at the same time offers our students internship opportunities within your company! As the employment for GE&T businesses have not really been taken care for, this is a brilliant opportunity for us to address these RP aspects. It also provides us an opportunity for a deeper level of roleplaying in the future! Furthermore, as the Legion International University is not a single university, but is adapted into different countries all around the world, it provides a holistic and objective approach towards providing a professional and diverse employment. If you'd like, we're even happier to construct a university in your nation for your people!

We welcome you to visit our storefront to find out more about our organization!

As the Legion International University hopes to serve as a bridge and connecting point for different industries, at the same time we also seek your understanding in areas of improvement! We are very open to feedback on our current systems, and would be extremely grateful if you could provide us with feedback and suggestions so we can continue to grow and improve along!

With our greatest sincerity and respect, we look forward to your correspondences. Thank you very much.

Yours truly,

Dr Alistair Hennings
Chancellor
The Legion International University
The Legion Corporation

and

Dr Evan West
Dean-General
The Blue Ribbon School of Culinary Arts
The Legion International University
The Legion Corporation

[Kington Langley]

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To: Dr Alistair Hennings, Chancellor of the Legion International University
Subject: Response

Dr. Hennings

Thank you for expressing an interest in establishing formal business relations with CuppaCoffee PLC. While we have never established a partnership quite like the one you are proposing, we are always in need of highly-trained individuals to manage our ever expanding global business network. As such, I am pleased to announce that the majority of the board has voted in favour of ACCEPTING your offer.

Despite an underlying reluctance among the highest levels of corporate management, I am confident that the decision reached here today was the right one and that this bold new scheme will only provide benefits for both our organisations. Because of this, I deeply look forward to monitoring the progress of this agreement as it comes into force over the next few months.

If there is anything further you would like to discuss prior to formalising this arrangement, please do not hesitate to contact us.

Thank you,





Oliver Buxon
CEO of CuppaCoffee PLC

[Kington Langley]

FORMAL ANNOUNCEMENT

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As 2015 comes to a close, CuppaCoffee celebrates 4 years since the current storefront officially opened to the international market. Despite seeing our global popularity continue to soar with the continued steady expansion of our store operations and the establishment of lucrative partnership agreements, CuppaCoffee is always looking to remain at the forefront of modernity and relevance in the eyes of our customers. As such, we are pleased to announce that a brand new storefront has officially been commissioned by CuppaCoffee PLC for completion by the 1st of January!

The purpose of the proposed new storefront is to try and significantly build upon the strengths of this one while attempting to retain the image and atmosphere of CuppaCoffee that helped establish the popularity of our company in the first place. We hope to alter our image, aims and goals as little as possible as a result of this transition. All active CuppaCoffee locations around the world will remain unaltered by this decision as will all active partnership and supplier agreements.

Since it is you, our loyal customers, that determine the success and future of CuppaCoffee, we have set up a temporary poll on this storefront to determine whether or not this recent decision would be received positively. We invite all those who visit, including those who currently have no formal business with CuppaCoffee, to place their vote in order to strengthen the legitimacy of the final result as much as possible. Should a majority of our customers reject this new storefront proposal, we vow to abandon any plans to move CuppaCoffee or alter the current storefront in any significant way.

A link to the new storefront, should the proposal be accepted, will be provided here upon its completion.

Thank you.