NationStates Fashion Week — Fashion House Application
Nation name: Pemecutan
Fashion house name: Agung & Arya Fashion
Lead designer name: Ngurah Agung Patrayasa and Nyoman Arya Sumarjaya
Fashion house description:
The two met in 1979 when both of them working in the same textile company. Knowing that they have the same passion in design, they started to work together. In 1983, they opened their tailor shop in Alangkajeng and create made to wear design which focusing on female clients. Most of their design are using local fabrics and pattern which closely related to the local clients. They started designing for male clothing in 1985 which broaden their clients. But their traditional design can't approached wider market.
A year later, they presented their collection in Ubung Fashion Week. The modernized design of traditional clothing was very attractive but the sale were not very good. But they didn't give up. They eventually established their company in late 1986 in coincidence with their new year collection debut. In 1989, they moved their office to Tonja, near the fashion center, Ubung. From this place their company started to grow.
Designing made to wear clothes are time consuming but the customer also very low. Arya decided to create a new brand for ready to wear clothing which is more approachable to wider customer. Agung gives the authority for the new brand to Arya while he still focus on made to wear couture design. Their first retail store was opened in 1994. The store have both ready to wear and made to wear sections. A year later, they introduce their handbag collection which met with a positive feedback.
From that year they have opened several branches across the nation until the financial crisis struck in 1997-1998. The sale drop significant. They have to close some of their store to cover the loss. In 2002, A&A Fashion signed a capital injection by Maia Group. The moved make A&A Fashion a subsidiary of Maia Group. They recover back in 2004 when the sales begun to grow. They opened again their closed store afterwards.
In 2010, A&A Fashion introduce their new brand. This time they try a different products, perfume. Aria EDT was launched and the feedback are very good. Their perfume line now have both female and male sections.
Today, A&A Fashion has 21 stores across the nation.
Date of planned show (between 19–25 April): 21st
Type of clothing (select one): All genders
Details of planned runway show: The show will be divided into 2 segment. The first segment is A&A Haute Couture. This segment will features female and male clothing line of the first brand of the fashion house. This includes formal and semi formal outfits which derived from the best made to wear design of Agung & Arya Fashion House collections. The clothes will use local fabrics such as batik, songket, endek and brokat with the combination of regular fabrics such as cotton, linen, polyester, etc. The second segment is A2 ready to wear clothing line. This segment features female and male clothing line which resemble a more casual design. The clothes includes the use of jeans, knitting fabrics, cotton combed, 32S, etc. For this runway show, Nyoman Arya Sumarjaya as the head designer of A2 clothing line, exclusively make a summer wear clothing including beach wear.
