Hillsborough County, New Hampshire
February 10th, 2019
The day after Politics & Eggs Richardson stayed in New Hampshire to campaign. With the assistance of those he had met in the fundraising and the Politics & Eggs event, as well as his professional campaign apparatus in the state he struck out doing retail in Hillsborough County.
He had always been a fan of retail politics, prioritizing engaging people to create loyal followers rather than inch deep support which often came naturally with his more moderate stances. He was reminded of a quote from one of his favorite books
”It is no good sending messages. Your Grace will need to go to them yourself. Eat their bread and salt, drink their ale, listen to their pipers, praise the beauty of their daughters and the courage of their sons, and you’ll have your swords.”
A Dance with Dragons
Richardson stood on the back of a flatbed truck with a bullhorn silhouetted in the early morning night, surrounded by volunteers and their respective vehicles. He pumped them up, pushing his “Forward” slogan as well as “Results and Resolve”, something they had all heard before but they needed now. Today was the launch of New Hampshire outreach and they were instructed to prioritize 1 on 1 interactions over spreading the message over a wide number of people, quality over quantity.
Hillsborough was a natural start, one of the most Republican regions in the state but a crucial swing county in the general.
His retail consisted of 2 hours knocking on doors, going business to business, shaking hands and meeting people, and then spending an hour at a house party hosted by a supporter where he would help the host cook a meal for the guests that would filter through the home. He would serve the meal, have pleasant conversation and answer questions for anyone that asked them.
The first site was Nashua, where he visited the Nashua Technology Park speaking to workers about the importance of the growing tech industry in the state in the country, he then went to the Pheasant Lane Mall which had the added benefit of messaging to the many Massachusetts residents that visited the mall to enjoy its lack of sales taxes. He drew small but noticeable crowds everywhere he went and his volunteers blanketed the mall and local businesses with campaign materials. Finally he went to suburban Nashua for the houseparty to make brunch for supporters and curious voters.
He repeated this in Weare, first going to the Ponemah Bog Wildlife Sanctuary spending an hour speaking to the people there about the importance of environmentalism and how Richardson wanted to return the party to the days of Roosevelt and strong environmental policy. It was also a great opportunity for pictures which were also posted to the Sanctuary’s social media. Arriving in Weare proper he attended a church service with the residents of the town, taking time afterward to engage them in conversation and ask them about their town. He also invited all at the church to the open house his supporter was holding afterward.
Finally Richardson arrived in Manchester. This time he started with the open house instead of ending with one. He cooked and ate with dozens of people at the house party hosted by his supporter, once again doing 1 on 1 conversations and engagement. After an hour and change Richardson left and arrived at a townhall where he gave a brief version of his stump speech before fielding questions, once again using his method of random selection rather than running to the mic. He fielded public questions for an hour before going in among the crowd to take pictures and engage personally.

















