The critics spoke last Friday. "Transformers: Revenge of the Fallen" is a Hindenberg of a movie.
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The audience responded: So freakin' what? They forked over $215 million (and counting) to see the widely panned sequel about shape-shifting robots. It became only the second movie after last year's "The Dark Knight" to make that much in its first five days. "Transformers 2" was director Michael Bay's worst-reviewed movie -- worse than 2001's "Pearl Harbor."
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Not that it matters, though. For decades, summer blockbusters have vacuumed up people's money in spite of how bad the reviews are.
"Critics don't affect the box office," says Brandon Gray, president of Box Office Mojo. "The bottom line is it's about the premise of the movies and how they're marketed. 'Transformers' is assembled in a way to appeal to as many people as possible. It has all the scenes and plot devices -- well, not plot, actually -- that worked in the past."
I don't know about movies, but when it comes to books I think a big culprit in allowing marketing to overtake talent is the bestseller list. As soon as a book becomes popular enough to reach the list, it becomes even more popular, guaranteeing more weeks on the list, which makes it even more popular...you get the idea, it's a positive feedback loop.
Here's an idea for a more useful list: list books not by popularity, but by how reviewers score it. It would be more complicated than just selling numbers, and still fairly crude (how do you come up with a numerical value for a review?) Perhaps the list could be a mix of popularity and critical acclaim; the newspaper printing it could find the fifty most popular books in the area and then ask several large paper critics to list their top ten, in order.
I apologize if this post is bloggy. (I did include a news article, that should prove I'm not just admiring my virtual reflection.) What do NSGers think? Would this work? Would it help good books become more popular, and prevent the lists themselves from becoming free advertising? Does anyone even read books anymore? Will New Limacon run out of question marks? Is that even possible? It's not possible, is it? Is it.




Instead, I was bored and disappointed. It was just a badly made movie, and it only made so much money because they pushed it like crack and cashed in on the fact that most of my generation would go see it for precisely the same reasons I went to see it.
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