I think they meant well, but yeah, not the best delivery. "Respects women" is a great quality to celebrate in men, no doubt, but they really are kinda stealing the spotlight from men and making it all about how they should be there to support women. This is a common gaff feminists make, and I say this as a feminist: It's not that encouraging respect for women in men is bad or unimportant (quite the opposite), but when trying to start a discussion about men's needs, we often wind up making that the center of the conversation. This is a bad habit we need to get a better grip on. "We need to encourage men to get more in tune with their emotions, because then they won't pick up toxic habits that hurt women!" Well... yes, but how about because they'll be mentally healthier as a result? And won't hurt themselves or commit suicide? "Oh, that too!"
When talking about helping men, we should be doing so because we want to see men happy, healthy, and living with dignity, not just because doing so will help women by extension. Again, it's not that treatment of women can't be a factor in the conversation, but when you're constantly pivoting back to that point the impression given is that you don't really care about men themselves, but rather you just see them as a tool for helping women. And that's a terrible way to make someone feel about themselves, something that women of all people should know given our history.