Novus America wrote:An Alan Smithee Nation wrote:
Either you think Unilever are a bunch of dirty hippies, or it's a marketing ploy.
Obviously it is a marketing ploy. Ben and Jerry’s is a hippy company only in the respect that is how the market themselves, of course they Unilever are actually a cut throat neoliberal mega corp, with massive ethics problems but many hippies will still buy their ice cream because they say stuff like this.
Of course the idiocy is the UK government (Ben and Jerry’s/Unilever is evil and hypocritical but smart) giving them free advertising. Unilever is well known for using controversy to raise awareness of their brands as an advertising scheme, the UK government responding as it did is exactly what they want, because now many Labourites will be rushing out to buy their ice cream.
I don't see many people in Labour will be rushing to by Ben & Jerrys because of the twitter spat, they aren't that shallow.