Yes and no. I think you can conclude he's leaning on satire and irony here. But I think you kind of need to view this kind of stuff in the light of the KKK and neo-nazi appropriation of pagan symbolism.
What fucked the KKK after the superman tapes was everyone laughing at how fucking LARPy the whole thing was. It seemed so uncool and so fucking nerdy and stuff.
You can't SERIOUSLY go around calling yourself "grand dragon" and have elaborate handshakes and a made up language and so on and not expect people to just laugh at you. Racism in general had this problem for a long while. (See "Springtime for Hitler" and the obvious campy pageantry of the Nazi parades. Nazi germany had such strict censorship in part because of how fragile the image of the regime was. You could easily rip the piss out of their choreographed dance numbers and make them look like losers and pretentious charlatans.).
Here's the thing.
It is an explicit tactic of the alt-right and its founders to adapt to that situation.
They can do so by relying in dissonance and the blur between irony and reality, a motte and bailey tactic. It is simultaneously ironic, and serious. It is ironic when attention is called to it, funny, hilarious, all a joke, right until you stop paying attention, and then it's serious again. Like breaking the 4th wall.
By recognizing the whole thing as stupid and larpy, they can get away with it. It becomes an in-joke, a nod and a wink.
It used to be if you laughed at dumb racist pretentiousness they'd get super butthurt about it and angry at you. Now they'll laugh along too, put their arm around your shoulder, and say "Yes, see? It's all a farce, all a big joke, that's the spirit, we're having fun together, aren't we?" which effectively removes humor as a weapon and disarms its effectiveness, especially as they have now inverted the use of humor as a weapon of resistance and critique.
Imagine a scene where you've got a defiant captive Muslim who tries to mock his captors and they get angry and beat him to death. They have a corpse, but not his compliance.
Now imagine they all burst out into laughter too and tell him that was very funny and he has a good sense of humor, but it changes nothing.
Not only does doing so rob the person of their defiant act and its impact and render their action impotent, but it also has the added effect of making the racist scarier, which is the point.
Making fun of dumb klan bullshit used to be a way to rob them of their power. Now doing so means you're laughing along with the klan and nobody else really finds it funny anymore, and suddenly YOU'RE the humorless one for not finding the notion of calling yourself a "Knight Justicar" hysterical and ridiculous, because ofcourse it is, its inherently ridiculous and what's wrong with you for not finding it funny? See, this is why your kind don't deserve to be here.
None of this is accidental. It is an explicit strategy you can learn about by reading Spencers stuff and some of the other guys involved. They're not morons. They're often well read people who understood the fall of previous racist regimes and have adapted to overcome the problems that brought them down.
Pepe's adoption is an example of this. By calling a cartoon frog a symbol of horrible racism, they make their opponents look like idiots. By behaving ironically and stupidly and being self-aware of it and forcing their opponents to treat it seriously, they have inverted the use of humor as a weapon.
Racists wanted to be taken seriously and laughing at them means they can't win, and can never win, because if they act ridiculous there's nothing in their power that can mean they aren't an object of ridicule and pity in the eyes of their victims and wider society. That changed. Now they want you to not take it seriously, and that's a much harder fight to win because it cedes a powerful tool to them.
