The best that men can get..

[Costa Fierro]

Oh, you’re serious.

Yes, because it's a massive problem with the commercial.

Along with the fact that all the males shown doing bad shit were white and how all the males doing good stuff were non-white, the line "Boys will be boys", the fact that the company itself has done and continues to do pretty awful shit, like animal testing or near slave labor in other countries, etc...

I can imagine the absolute shitstorm that would have erupted if the races and genders were reversed with black women told to be better mothers and wives and upholding the virtues of white women.

[New haven america]

Life of Black Tiger's great.

Are you Sony's CEO in disguise, comrade?

I am not authorized to divulge that information at this moment.

[Darussalam]

It's not that bad. It tries to be woke but actually ends up as patronizing, benevolently patriarchal and therefore Good.

Company ads reflect the changing times. It's shaped by the Zeitgeist, not shaping the Zeitgeist. Attacking it is attacking the symptom, not the disease.

[Scomagia]

Yes. People do not have an obligation to police other members of their race or sex. Being "white" does not carry a burden to police other "white" people by virtue of your shared "whiteness". People have an obligation to police other people by virtue of their shared humanity.

What you propose is, honestly, kinda racist.

People actually do not have the right to police others, at least not in that sense. You ought to be able to do as you please, so long as it does not deny anyone their personal liberties. What Gillette is doing is promoting the idea that men are by their nature bad, and in order to overcome that nature, they must adhere to the principles that Gillette espouses.

I agree. When i say police, I'm referring to cultural enforcement. Disassociating with racists, challenging sexists (misogynist and misandrist), and so on.

Yes. I'm aware the commercial does those things and I don't like it either.

[Arlenton]

Still wondering how exactly becoming one of those fear grimace people makes you "better".

[West Leas Oros 2]

Still wondering how exactly becoming one of those fear grimace people makes you "better".

What is a “fear grimace” person?

[Arlenton]

Still wondering how exactly becoming one of those fear grimace people makes you "better".

What is a “fear grimace” person?

Non-masculine male. From what I know, the fear grimace is something beta male apes do to show alpha males that they are not a threat and that they won't compete with them for mates. Humans do it too. A lot of times in photos or when they are exposing themselves to the public.

[Ifreann]

The bolded is actually pretty offensive. You wouldn't suggest a company make a commercial telling, say, black people that it's their responsibility to stop other black people from being criminals, would you? I should hope you wouldn't because that would be incredibly tone-deaf and prejudicial...just like this ad is.

And, of course, an ad that told white people in the 50s to not allow racists to do racist shit would be incredibly tone-deaf and prejudicial. =^)

I thought that ad was from the 40s.

---

Okay, but which gender made the bible? Yeah, I thought so.

The Bible was created by God, not men.

And we all know God's deal.

---

What is a “fear grimace” person?

Non-masculine male. From what I know, the fear grimace is something beta male apes do to show alpha males that they are not a threat and that they won't compete with them for mates. Humans do it too. A lot of times in photos or when they are exposing themselves to the public.

*takes notes*
Moving on from soy and wolves to facial expressions and apes. Fascinating.

[Arlenton]

And, of course, an ad that told white people in the 50s to not allow racists to do racist shit would be incredibly tone-deaf and prejudicial. =^)

I thought that ad was from the 40s.

---

The Bible was created by God, not men.

And we all know God's deal.

---

Non-masculine male. From what I know, the fear grimace is something beta male apes do to show alpha males that they are not a threat and that they won't compete with them for mates. Humans do it too. A lot of times in photos or when they are exposing themselves to the public.

*takes notes*
Moving on from soy and wolves to facial expressions and apes. Fascinating.

Have some pics too.

[Webus]

kinda cool to see this message being promoted, even if it is a corporation saying it

[Ifreann]

I thought that ad was from the 40s.

---

And we all know God's deal.

---

*takes notes*
Moving on from soy and wolves to facial expressions and apes. Fascinating.

Have some pics too.

Very science.

[Arlenton]

Have some pics too.

Very science.

*tips science hat*

[Galloism]

And, of course, an ad that told white people in the 50s to not allow racists to do racist shit would be incredibly tone-deaf and prejudicial. =^)

Unfortunately for you most child abuse is committed by women and domestic abuse is committed by both sexes at comparable rates, so you're merely revealing why your feminist ideology is unfit for purpose to discuss these issues when you talk about gender dynamics in this fashion.

And, of course, daily reminder that what data we have suggests that women are the primary gender role enforcers of both men and women, and there's not a mention of this at all - women are portrayed only as victims.

[Arlenton]

Unfortunately for you most child abuse is committed by women and domestic abuse is committed by both sexes at comparable rates, so you're merely revealing why your feminist ideology is unfit for purpose to discuss these issues when you talk about gender dynamics in this fashion.

And, of course, daily reminder that what data we have suggests that women are the primary gender role enforcers of both men and women, and there's not a mention of this at all - women are portrayed only as victims.

I have yet to see women attracted to non-masculine men, too. Maybe on TV?

But I'm sure someone will go on and on about how that's actually better.

[Costa Fierro]

And, of course, daily reminder that what data we have suggests that women are the primary gender role enforcers of both men and women, and there's not a mention of this at all - women are portrayed only as victims.

I have yet to see women attracted to non-masculine men, too. Maybe on TV?

But I'm sure someone will go on and on about how that's actually better.

There's plenty of men who claim to have wives and are cuckolds, so there's definitely a market out there for women who "want to have cake and eat it too".

[Liriena]

What is a “fear grimace” person?

Non-masculine male. From what I know, the fear grimace is something beta male apes do to show alpha males that they are not a threat and that they won't compete with them for mates. Humans do it too. A lot of times in photos or when they are exposing themselves to the public.

Friendly reminder that the whole "alpha male" thing was debunked by its own original author. So congrats on providing further proof that male chauvinists can't do science, I guess.

[Liriena]

I have yet to see women attracted to non-masculine men, too.

Someone doesn't follow the K-pop fandoms. Lots of gals who love pretty twinks in make up in there.

[Galloism]

Non-masculine male. From what I know, the fear grimace is something beta male apes do to show alpha males that they are not a threat and that they won't compete with them for mates. Humans do it too. A lot of times in photos or when they are exposing themselves to the public.

Friendly reminder that the whole "alpha male" thing was debunked by its own original author. So congrats on providing further proof that male chauvinists can't do science, I guess.

I mean, we do know that, at least as a function of averages, women prefer sexist men when it comes to dating and marriage.

Changing the behavior of men definitely relies on changing women's expectations regarding men, since women are the primary gender role enforcers.

Otherwise, being "woke" often means being alone. And no one wants to be alone.

[Liriena]

I have yet to see women attracted to non-masculine men, too. Maybe on TV?

But I'm sure someone will go on and on about how that's actually better.

There's plenty of men who claim to have wives and are cuckolds, so there's definitely a market out there for women who "want to have cake and eat it too".

It's nice to know that, whenever MRAs deny the existence of "toxic masculinity" and place the blame for sexism on women, I can always rely on their less PR-savvy partners of TRP and MGTOW to do stuff like... say... make a deliciously suspicious logical leap from "non-masculine men" to "cuckolds".

[Confederate States of German America]

[Liriena]

Friendly reminder that the whole "alpha male" thing was debunked by its own original author. So congrats on providing further proof that male chauvinists can't do science, I guess.

I mean, we do know that, at least as a function of averages, women prefer sexist men when it comes to dating and marriage.

Changing the behavior of men definitely relies on changing women's expectations regarding men, since women are the primary gender role enforcers.

Otherwise, being "woke" often means being alone. And no one wants to be alone.

We've been through this study before: the researchers clearly state that, yes, heterosexual women tend to prefer benevolent partners and there's an argument to be made that they have that preference because it signals a willingness to commit... buuuuuut the research also shows that the women sampled are nevertheless aware of the fact that this 'benevolent sexism' also impacts them negatively (which the researchers do not dispute). Seems less an issue of "hey, actually, women like sexism in and of itself" and more of an issue of "hey, people like feeling like they are cared about and for, and 'benevolent sexism' is a long-standing, highly imperfect, socially and culturally constructed shortcut to get some of that".

[The Black Party]

Okay, but which gender made the bible? Yeah, I thought so.

The Bible was created by God, not men.

Big facts

[Liriena]

(Image)

MRAs can't meme

[Arlenton]

I mean, we do know that, at least as a function of averages, women prefer sexist men when it comes to dating and marriage.

Changing the behavior of men definitely relies on changing women's expectations regarding men, since women are the primary gender role enforcers.

Otherwise, being "woke" often means being alone. And no one wants to be alone.

We've been through this study before: the researchers clearly state that, yes, heterosexual women tend to prefer benevolent partners and there's an argument to be made that they have that preference because it signals a willingness to commit... buuuuuut the research also shows that the women sampled are nevertheless aware of the fact that this 'benevolent sexism' also impacts them negatively (which the researchers do not dispute). Seems less an issue of "hey, actually, women like sexism in and of itself" and more of an issue of "hey, people like feeling like they are cared about and for, and 'benevolent sexism' is a long-standing, highly imperfect, socially and culturally constructed shortcut to get some of that".

Then what's the problem?

[Galloism]

I mean, we do know that, at least as a function of averages, women prefer sexist men when it comes to dating and marriage.

Changing the behavior of men definitely relies on changing women's expectations regarding men, since women are the primary gender role enforcers.

Otherwise, being "woke" often means being alone. And no one wants to be alone.

We've been through this study before: the researchers clearly state that, yes, heterosexual women tend to prefer benevolent partners and there's an argument to be made that they have that preference because it signals a willingness to commit... buuuuuut the research also shows that the women sampled are nevertheless aware of the fact that this 'benevolent sexism' also impacts them negatively (which the researchers do not dispute). Seems less an issue of "hey, actually, women like sexism in and of itself" and more of an issue of "hey, people like feeling like they are cared about and for, and 'benevolent sexism' is a long-standing, highly imperfect, socially and culturally constructed shortcut to get some of that".

I mean, the thing is they're going in eyes wide open:

They know these men are sexist. They know there are men who aren't sexist.

They choose the sexist ones because they're making a trade. They want the benefits of sexism more than they dislike the downsides. This does also indicate women are the primary beneficiaries of gender roles, which then also would serve to explain the motive to be primary enforcers of same.