Thermodolia wrote:Evil Dictators Happyland wrote:Even in that case, Exxon still lost money because they had to drop prices. Not as much as they would have if the boycott had continued, but still some.
If something similar is happening with Nike (I don't know if it is, since everything I can find online talking about it is talking about their stock prices, not their products), then that could make at least some sense, but the whole issue is just... idiotic.
And it's not like Nike wasn't expecting something like this to happen, anyway. They knew what was coming when they signed the man's contract. Literally the only people here who stand to lose a lot of money are the ones ripping their footwear in half.
Something I saw said that they had a 4 Billion drop in sales revenue
Sounds like a great deal. Keep in mind they had a profit of 36 billion last year.
This boycott will not last. Many boycotters will have their excuses when a few decent sales happen. Others who didn't buy nike will probably start buying and people are fickle. I would be surprised to see this have any lasting effect.