Neu Leonstein wrote:That is true, but the ability to broadcast is obviously not the same as journalism.
Neither is being part of a media empire.
Corporate media has shifted its focus from journalism to lobbying long ago. It's not upholding any professional ethics, and with that, there's nothing special about them anymore - they're just somewhat better-schooled pundits for one side or the other.
Neu Leonstein wrote:a) you wouldn't have the resources to get the raw information anywhere near as quickly or as accurately... I mean, how are you going to get an interview with the relevant minister, or with some affected company CEO, or with some recognised expert at a university across the Atlantic? People can get that information now because some journalist representing a broadly-recognised media company is asking on behalf of some paper or some TV channel.
Personal brand can do the same - with the distinction of the personal brand actually standing for the person who has earned that reputation talking to you, not a random low-rank minion.
There are examples of prominent bloggers and web-only media getting high-profile interviews. CBA to build lists, you know as well as me that there are.
Remove big media from the equation, and their interview spots will be fully absorbed by web and social media.
Neu Leonstein wrote:b) you wouldn't be an expert. When you're working for the WSJ, you can write articles about the media industry for a living, and nothing else.
(...)
There is just no way that you could be that specialised in the media industry and write the same articles to share on social media and still make a living out of it.
This is simply not so. The tech media world is dominated by blogs and web-only media. Why tech? Because big media didn't have an entrenched advantage over them in the field - so they had it all to themselves, and divvied it up successfully.
If anything, in tech media, it's blogs and websites that are the experts, the primary sources, the ones that get the first news, the most accurate news, and deliver the best analysis. And it's TV reporters that are seen as a joke, retelling last week's news from the web with a few mistakes added from their incompetent rephrasing.
And yes, you can definitely make a living out of it. These bloggers are professionals; they generally don't have other major sources of income. Unlike big media employees, though, most of them used to have other sources of income before going full-time - specifically, working in the exact industry they're covering - which only makes them better qualified to report on it.
Neu Leonstein wrote:If you just have people writing stuff on social media, I think we can both agree that editing and editorial policies will fall by the wayside.
Being involved in setting the editorial policies of one such source, it's very difficult for me to agree with this statement - it literally says I'm not doing what I'm currently doing four tabs to the left of here. Dealing with defining the limits for bias in blogs with disclosed affiliation at the moment. And I'm not even a full-timer.