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A number of YouTube members report that Nintendo is issuing "Content ID Match" copyright claims en masse for videos featuring gameplay from its published titles.

The move appears to target the "Let's Play" community, in particular. Let's Play series authors often produce full video walkthroughs of featured games, with voiced or subtitled commentary accompanying gameplay.

When a "Content ID Match" is claimed for a YouTube clip, the claimant is given the right to place an advertisement at the beginning or the end of the video. Content ID Matches differ from DMCA takedown notices or outright video removals, in that matched videos remain viewable by the public and do not count as a copyright strike against their producers. All revenue earned from views, however, will go to the content's copyright owner, rather than the video uploader. The act is common for publishers like Activision, Electronic Arts, and Square Enix, but it's only recently that Nintendo has joined in the practice.

Multiple affected authors have come forward on Reddit to confirm Nintendo's new policy. To date, Nintendo's Content ID Matching spree seems to focus on recent releases like Super Mario 3D Land, Luigi's Mansion: Dark Moon, and New Super Mario Bros. U. Currently, Let's Play videos for older Nintendo-published games are unaffected.

Nintendo explains its position in a statement issued to GameFront: "As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database.

Charmicarmicat wrote:I don't think I've ever seen one with sufficient creative input to merit payment.

Scomagia wrote:Yeah, I don't see any trouble here. Nintendo gets to benefit from their copyright, youtubers get to post their videos. Win win.

The Serbian Empire wrote:I am not shocked given the rules of copyrights.

San wrote:This is from six months ago. The situation has been somewhat resolved, iirc

Scomagia wrote:Yeah, I don't see any trouble here. Nintendo gets to benefit from their copyright, youtubers get to post their videos. Win win.

except that there are content producers who make youtube videos for a living; many of whom were affected by this.

Christmahanikwanzikah wrote:

San wrote:This is from six months ago. The situation has been somewhat resolved, iirc
except that there are content producers who make youtube videos for a living; many of whom were affected by this.

Then maybe they shouldn't post a video of the entire playthrough and pretend like they're applying the Fair Use statute.

Condunum wrote:...But why? Nintendo already makes exorbitant profits from their products, what reason do they have for being greedy f-Oh, right. They're greedy fucks.

Good on Nintendo for playing the dirty game the way it's set up, but fuck you Nintendo for being amoral cuntbiscuits.

San wrote:except that there are content producers who make youtube videos for a living; many of whom were affected by this.

Lordieth wrote:They're already advertising Nintendo by playing the game. Call it what you like, but this is nothing more than corporate greed, and given Nintendo's recent profits, I can certainly see why they're doing it.

Sega have been at it for some time. Never thought Nintendo would stoop that low.

Charmicarmicat wrote:

Condunum wrote:...But why? Nintendo already makes exorbitant profits from their products, what reason do they have for being greedy f-Oh, right. They're greedy fucks.

Good on Nintendo for playing the dirty game the way it's set up, but fuck you Nintendo for being amoral cuntbiscuits.

"Those greedy fucks that want the money people make by uploading videos of games they made"

Graknopia wrote:

Lordieth wrote:They're already advertising Nintendo by playing the game. Call it what you like, but this is nothing more than corporate greed, and given Nintendo's recent profits, I can certainly see why they're doing it.

Sega have been at it for some time. Never thought Nintendo would stoop that low.

The thing is though that some people just watch playthroughs with no intent of buying the game. This is why (I assume) Nintendo did this.

Graknopia wrote:

Lordieth wrote:They're already advertising Nintendo by playing the game. Call it what you like, but this is nothing more than corporate greed, and given Nintendo's recent profits, I can certainly see why they're doing it.

Sega have been at it for some time. Never thought Nintendo would stoop that low.

The thing is though that some people just watch playthroughs with no intent of buying the game. This is why (I assume) Nintendo did this.

Condunum wrote:

Graknopia wrote:The thing is though that some people just watch playthroughs with no intent of buying the game. This is why (I assume) Nintendo did this.

No, it's literally all about the money. Corporations do this all the time. If there is any legal path they can use to take profits and make it theirs, they'll do it and you'll be damn sure they'll make sure it happens until they won't see a positive gain.

Condunum wrote:

Graknopia wrote:The thing is though that some people just watch playthroughs with no intent of buying the game. This is why (I assume) Nintendo did this.

No, it's literally all about the money. Corporations do this all the time. If there is any legal path they can use to take profits and make it theirs, they'll do it and you'll be damn sure they'll make sure it happens until they won't see a positive gain.

San wrote:

Christmahanikwanzikah wrote:
Then maybe they shouldn't post a video of the entire playthrough and pretend like they're applying the Fair Use statute.

If you disagree with lets plays, take it up with the LPers and the game devs who allow - and hell, even endorse - lets playing their content, not me.

Condunum wrote:

Graknopia wrote:The thing is though that some people just watch playthroughs with no intent of buying the game. This is why (I assume) Nintendo did this.

No, it's literally all about the money. Corporations do this all the time. If there is any legal path they can use to take profits and make it theirs, they'll do it and you'll be damn sure they'll make sure it happens until they won't see a positive gain.