Alien Space Bats wrote:Nevanmaa wrote:Oh boy, I can't wait to pay fifteen bucks for a Big Mac.
Why would you pay $15 for a Big Mac?
<waits>
Seriously, even if you were to ascribe to the "Prices-Must-Go-Up-By-a-Factor-of-<X>-If-Wages-Go-Up-By-a-Factor-of-<X>" theory — which has no basis in economic reality — your "$15 Bag Mac" assumes that Big Macs currently cost $7.25.
Which they most assuredly do not.
Big Mac prices vary according to local demand (who'd have imagined such a thing!); the average price in the U.S. appears to be around $4.20. Thus, according to the "Prices-Must-Go-Up-By-a-Factor-of-<X>-If-Wages-Go-Up-By-a-Factor-of-<X>" theory, an increase of 106.9% in the minimum wage would "necessarily" drive the price of goods produced with that minimum wage by 106.9% — which would push the average price of the Big Mac Stateside up to $8.69, not $15.
The thing is, prices don't work that way.
McDonald's average labor cost in 17%. Without looking at the specifics of what's required to "build" a Big Mac, another way of looking at the effects of a minimum wage increase would be to calculate the labor cost of a Big Mac, based on the average National price and the average labor cost:$4.20 × 17% = 71.4¢
So let's assume that, in response to an increase in the minimum wage of 106.9% (from $7.25 to $15), McDonalds raises everybody's pay by 106.7%. This goes for the lowest-paid worker at the counter or behind the grill, who gets a raise from $7.25 to $15, just as it goes for CEO Donald Thompson (which is only fair, right?), who gets a raise from $8.75 million a year in salary and bonuses to $18.1 million a year in salaries and bonuses.
<recalculates>
OK, so now McDonald's labor cost is just over 35%. Does this mean that prices need to increase by 106.9% so that labor cost can go back down to 17%? No, because none of the other costs of doing business (including the cost of capital — IOW, McDonald's dividend expectations or the interest that it has to pay on its corporate debt) have gone up. McDonald's can recoup its losses (assuming infinite elasticity of demand for its products [which is a fancy way of saying that its customers don't care how much they pay for their "Mickie D" fix]) by raising its prices by just over 18% — IOW, by just the overall increase in its labor costs.$4.20 × 18% = 76¢
So the price of a Big Mac only has to go up from $4.20 to $4.96, on a National basis.
Mind you, this is a facile analysis. Some of McDonald's other costs will go up if the minimum wage goes up, because some of the ingredients it uses in its products are also manufactured by minimum wage workers; OTC, McDonald's customers are not, in fact, infinitely willing to pay any price for its food, so consumer resistance will keep prices from going up as far as is needed to completely cover any cost increases (which means that McDonald's profits will not rise as fast as they have been), and that will slow the company's growth.
However you cut it, though, we won't see $15 Big Macs. Or even $8.69 Big Macs, for that matter.Prussia-Steinbach wrote:i do. And I don't want to pay fifteen bucks for a Big Mac either.
So now you don't have to worry about that happening, do you?
And, of course, you'll be ignored once ripping apart the argument.




