Wow! Honesty as a selling point. Who'da thunk it?

[Anti-Social Darwinism]

Would you buy something from this guy? If I were in the market for what he was selling, I just might, if only because he's original enough to be honest.

It's kind of a frightening thought, though - the idea that honesty could be an advertising breakthrough. I can just imagine the brainstorming session now:

Joe: "What with tight money and a downturned economy, the consumer just isn't responding to our usual advertising practices any more."
John: "Yeah, we need something fresh and new to appeal to the jaded consumer."
Joe: "I've got it!!! Let's be honest."
John: "It might just work. It's worth a try."

http://smallbusiness.aol.com/article/_a ... 5909990001

[The Republic of Lanos]

Would you buy something from this guy? If I were in the market for what he was selling, I just might, if only because he's original enough to be honest.

It's kind of a frightening thought, though - the idea that honesty could be an advertising breakthrough. I can just imagine the brainstorming session now:

Joe: "What with tight money and a downturned economy, the consumer just isn't responding to our usual advertising practices any more."
John: "Yeah, we need something fresh and new to appeal to the jaded consumer."
Joe: "I've got it!!! Let's be honest."
John: "It might just work. It's worth a try."

http://smallbusiness.aol.com/article/_a ... 5909990001

strangely, it sounds like a Tobacco exec...

[Grave_n_idle]

Would you buy something from this guy? If I were in the market for what he was selling, I just might, if only because he's original enough to be honest.

It's kind of a frightening thought, though - the idea that honesty could be an advertising breakthrough. I can just imagine the brainstorming session now:

Joe: "What with tight money and a downturned economy, the consumer just isn't responding to our usual advertising practices any more."
John: "Yeah, we need something fresh and new to appeal to the jaded consumer."
Joe: "I've got it!!! Let's be honest."
John: "It might just work. It's worth a try."

http://smallbusiness.aol.com/article/_a ... 5909990001

Once again, life mirrors art.

http://www.imdb.com/title/tt0099316/