iSnack 2.0

by **Barringtonia** » Tue Sep 29, 2009 11:58 pm

Vegemite, that putrid Australian parody for the vastly superior Marmite, is moving with the times. They've created a new product and asked the great Australian public to come up with names. After 48, 000 entries, they chose the very best, one that reflected youthful aspirations and the progressive culture of today if not the intellectual depth of the scientifically-proven smaller brain of your average Aussie...

Yes people, they called it iSnack 2.0

The chief element in Vegemite's new product is cream cheese. A secondary ingredient appears to be abject failure. No one likes the name of this new yeast product. Not one bit.

Here's what Hitler thinks of the name: http://www.youtube.com/watch?v=5-GNilv65Ew

The winning name was announced during the telecast of the AFL grand final. In an effort ''to align the new product with a younger market - and the 'cool' credentials of Apple's iPod and iPhone'' Kraft chose iSnack 2.0 from a field of 48,000.

What do you think?

For some interesting historic background, the name Vegemite was also produced in this way, through a newspaper competition in the 1920's.

by **Weylara** » Wed Sep 30, 2009 12:09 am

That video cracked me up! Did they just take some WWII movie and paste the subtitles over it?

And iSnack 2.0 is.....hip?

by **Barringtonia** » Wed Sep 30, 2009 12:16 am

Weylara wrote:That video cracked me up! Did they just take some WWII movie and paste the subtitles over it?

I think... and I'm not certain, but I think it was first done for Ronaldo's move from MU to Real Madrid - it's taking off a scene from Downfall - since when it's been reinterpreted multiple times,

The Ronaldo version is here: http://www.youtube.com/watch?v=0Pz8shkM ... re=related - you can check the variation under related videos.

And iSnack 2.0 is.....hip?

There's a suggestion it's soooo bad that it was done intentionally, though Kraft deny this and are pulling the product for renaming,

Best comment: I said do you speak-a my language, she just smiled and gave me an i-Snack 2.0 sandwich..

by **Samatolian City-States** » Wed Sep 30, 2009 12:19 am

And I thought nobody could get stupider than my countrymen. Eugh.

Also, I laughed at the bit about the "Social media expert" guy. Probably not far off the mark, that is. Heh, social media. What a joke.

by **Blouman Empire** » Wed Sep 30, 2009 12:22 am

THIS IS WHAT HAPPENS WHEN YOU LET YANKS IN CHARGE.

Barringtonia wrote:Vegemite, that good Australian spread that surpasses the inferior Marmite, is moving with the times. They've created a new product and asked the great Australian public to come up with names. After 48, 000 entries, they chose the very best, one that reflected youthful aspirations and the progressive culture of today if not the intellectual depth of the scientifically-proven smaller brain of your average Aussie...

Yes people, they called it iSnack 2.0

Fixed

Bloody Kraft, they took one of the worst names because when they first heard it sounded alright but didn't think about what it wold sound like the second time or any times after that.

The chief element in Vegemite's new product is cream cheese. A secondary ingredient appears to be abject failure. No one likes the name of this new yeast product. Not one bit.

It is a shit name

Here's what Hitler thinks of the name: http://www.youtube.com/watch?v=5-GNilv65Ew

That's awesome better than the other ones I have seen where this scene is taken.

The winning name was announced during the telecast of the AFL grand final. In an effort ''to align the new product with a younger market - and the 'cool' credentials of Apple's iPod and iPhone'' Kraft chose iSnack 2.0 from a field of 48,000.

What do you think?

I think it is a shit name and now will never be able to try this new product until they change the name or it comes out of a jar where on it, it says "Name me".

by **Blouman Empire** » Wed Sep 30, 2009 12:26 am

Barringtonia wrote:There's a suggestion it's soooo bad that it was done intentionally, though Kraft deny this and are pulling the product for renaming,

What would be funny is if they called it Nu-Vegemite

by **Barringtonia** » Wed Sep 30, 2009 12:26 am

Blouman Empire wrote:
Barringtonia wrote:There's a suggestion it's soooo bad that it was done intentionally, though Kraft deny this and are pulling the product for renaming,

What would be funny is if they called it Nu-Vegemite

My favourite suggestion is: Voldemite

by **Blouman Empire** » Wed Sep 30, 2009 12:31 am

Barringtonia wrote:
Blouman Empire wrote:
Barringtonia wrote:There's a suggestion it's soooo bad that it was done intentionally, though Kraft deny this and are pulling the product for renaming,

What would be funny is if they called it Nu-Vegemite

My favourite suggestion is: Voldemite

Ha, again for the first time but after that boring.

I don't know why they bought out a new one anyway, had the penetration of having a jar in 9 out of 10 households dropped?

by **Daistallia 2104** » Wed Sep 30, 2009 2:32 am

Sounds like it might actually taste OK, but that an awful, awful name.

And it appears they're changing it, in part due to possible trademark infringement issues - aside from Apple's possible trademark dilution claim, someone else already trademarked "iSnack" - oops! How'd Kraft's lawyers let that one slip? :palm:

Blouman Empire wrote:I don't know why they bought out a new one anyway, had the penetration of having a jar in 9 out of 10 households dropped?

0 jars in 1 in 10 households, 1 jar in 8 of 10, and 2 jars in 1 of 10?

by **Kingsley Bedford** » Wed Sep 30, 2009 2:40 am

Today Kraft dropped the name iSnack 2.0

they will be using the other names in an online poll and this time the Australian Public will vote online.

The 500,000 produced iSnack 2.0 jars are to be pulled off the shelves this week & will become collectors items

by **Molested Sock** » Wed Sep 30, 2009 2:58 am

Barringtonia wrote:Vegemite, that putrid Australian parody for the vastly superior Marmite, is moving with the times. They've created a new product and asked the great Australian public to come up with names. After 48, 000 entries, they chose the very best, one that reflected youthful aspirations and the progressive culture of today if not the intellectual depth of the scientifically-proven smaller brain of your average Aussie...

Yes people, they called it iSnack 2.0

The chief element in Vegemite's new product is cream cheese. A secondary ingredient appears to be abject failure. No one likes the name of this new yeast product. Not one bit.

Here's what Hitler thinks of the name: http://www.youtube.com/watch?v=5-GNilv65Ew

The winning name was announced during the telecast of the AFL grand final. In an effort ''to align the new product with a younger market - and the 'cool' credentials of Apple's iPod and iPhone'' Kraft chose iSnack 2.0 from a field of 48,000.

What do you think?

For some interesting historic background, the name Vegemite was also produced in this way, through a newspaper competition in the 1920's.

I think they should have called the original Vegemite arsegrease, because that is what it is.
Trust someone living in Western Australia to come up with such a lame name.
I wish they'd at least used something like cremeymite.

Just like Grumpy Smurf, I hate 'I stuff', '2.0 stuff', rebranding and vegemite.

The NRL Footy Show did some good gags of the whole Downfall thing and there is one about some Facebook or Myspace war game that got me laughing, I don't recall if the Christiano Ronaldo one was the first anyways.

by **Molested Sock** » Wed Sep 30, 2009 3:02 am

Barringtonia wrote:
Blouman Empire wrote:
Barringtonia wrote:There's a suggestion it's soooo bad that it was done intentionally, though Kraft deny this and are pulling the product for renaming,

What would be funny is if they called it Nu-Vegemite

My favourite suggestion is: Voldemite

As in that character from Harry Potter?
I agree, it's largely heh.

by **Blouman Empire** » Wed Sep 30, 2009 3:17 am

Daistallia 2104 wrote:0 jars in 1 in 10 households, 1 jar in 8 of 10, and 2 jars in 1 of 10?

What?

by **Blouman Empire** » Wed Sep 30, 2009 3:18 am

Here is a news article about them changing it.

http://news.ninemsn.com.au/national/869 ... snack-name

Anyway, one of the reasons that they have bought this new product out is because of the influx of immigrants have pulled down sales and market share and so decided to bring in a this new product to appease the newcomers.

by **Daistallia 2104** » Wed Sep 30, 2009 3:29 am

Blouman Empire wrote:
Daistallia 2104 wrote:0 jars in 1 in 10 households, 1 jar in 8 of 10, and 2 jars in 1 of 10?

What?

If they have 1 jar in 9 of 10 households, wouldn't they like to have that plus another jar in 1 in 10?

by **Blouman Empire** » Wed Sep 30, 2009 3:57 am

Daistallia 2104 wrote:
Blouman Empire wrote:
Daistallia 2104 wrote:0 jars in 1 in 10 households, 1 jar in 8 of 10, and 2 jars in 1 of 10?

What?

If they have 1 jar in 9 of 10 households, wouldn't they like to have that plus another jar in 1 in 10?

Oh yeah, true.

But It seems the amount has dropped as the new immigrants have come in they have not taken to the taste like the old immigrants and so the number of households that contain a jar of Vegemite has dropped.

by **Molested Sock** » Wed Sep 30, 2009 4:29 am

No need to conform to be an 'Australian' these days.

by **Blouman Empire** » Wed Sep 30, 2009 4:32 am

Molested Sock wrote:No need to conform to be an 'Australian' these days.

Doesn't mean they should call it some shit name.

by **Ashmoria** » Wed Sep 30, 2009 6:15 am

only 48,000 votes?

if word had gotten out in the US (and if it had been an internet contest), it would be called COLBERT now.

by **Muravyets** » Wed Sep 30, 2009 6:18 am

This might actually be better than the New Coke and Crystal Pepsi debacles. What isn't just absolutely perfect about this story? :rofl:

by **Blouman Empire** » Wed Sep 30, 2009 6:33 am

Ashmoria wrote:only 48,000 votes?

if word had gotten out in the US (and if it had been an internet contest), it would be called COLBERT now.

Not 48,000 vote, 48,000 entries.

by **Ashmoria** » Wed Sep 30, 2009 6:38 am

Blouman Empire wrote:
Ashmoria wrote:only 48,000 votes?

if word had gotten out in the US (and if it had been an internet contest), it would be called COLBERT now.

Not 48,000 vote, 48,000 entries.

ohhhhhhhhhh

so it wasnt decided by a vote?

by **Blouman Empire** » Wed Sep 30, 2009 6:48 am

Ashmoria wrote:
Blouman Empire wrote:
Ashmoria wrote:only 48,000 votes?

if word had gotten out in the US (and if it had been an internet contest), it would be called COLBERT now.

Not 48,000 vote, 48,000 entries.

ohhhhhhhhhh

so it wasnt decided by a vote?

Probably a vote by a small number of employees (marketing executives and a few other big bosses) of Kraft.

But no the public didn't get to vote on the issue.

by **New Dracora** » Wed Sep 30, 2009 6:50 am

No, they just stuffed all the entries into a big barrel and pulled out one at random...

...and now we get to pluck-a-duck.

by **Blouman Empire** » Wed Sep 30, 2009 6:54 am

New Dracora wrote:No, they just stuffed all the entries into a big barrel and pulled out one at random...

...and now we get to pluck-a-duck.

Haha, wasn't that on tonight?

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