“Don’t fall for his bait,” smiles Jessica Primrose Bézeaux, the energetic owner of many of the nearby facilities, who carries a pair of giant scissors to cut the ceremonial ribbon at yet another data center down the road. “Using water for cooling is the industrial standard, it works, and it is much cheaper! Leave us alone, and I promise we’ll get some guys to look at utilizing the water more efficiently, and maybe throw a few Iots towards local conservation and replenishment projects.”