PT. Barunajaya Hotel
Type : Public
Traded as : BRH (MSX/Mertasari Stock Exchange)
Industry : Hospitality, Tourism
Founded : 1968
Founder(s) : Anak Agung Ngurah Barunajaya
Head Office : Senadwipa
Location(s) : 72
Area Served : Global
Key People : Anak Agung Ayu Yudantini Baruna (CEO)
Parent : Baruna Leisure Group
Website : www.barunajayahotel.com
Early DaysThe 1960's is known as the beginning of tourism industry in Rarungan. Many small hotel and motel sprung out to accommodate the needs of tourism. It was Anak Agung Ngurah Barunajaya who first initiate the establishment of a more luxury accommodation to attract a wealthier tourist rather then backpacker or low-budget tourist.
Baruna Hotel was open for the first time in 1968 on Mencar Beach, Senadwipa. The hotel was able to attract more tourist to Rarungan and after 2 years of operation, Barunajaya open another branch in Tirtha Beach, Mertasari. In 1975, Barunajaya bought an old building in Ashrampuri, Bhagawanta and changed it into the third branch of Baruna Hotel.
The 1980's - 1990'sIn late 1970's, Barunajaya formalize its company and establish PT. Barunajaya Hotel as the owner and operator of all of its hotel. Later on, Baruna Hotel was re-branding into
Puri Baruna Hotel & Resort and continue with the opening of another 2 branches in Labuanjaya and Margopuro. PT. Barunajaya Hotel introduce its second brand in 1983.
Taman Sari Inn is a limited service hotel chain brand which cater special demographic traveler that comes to Rarungan as oppose to Puri Baruna brand. In 1984, PT. Barunajaya Hotel acquired a failing hotel chain named Mutiara Hotel and re-branding it into the new brand of Barunajaya known as
Mutiara Boutique Hotel. In 1988, Anak Agung Putu Satrya Baruna, first son of Anak Agung Ngurah Barunajaya, become the CEO of PT. Barunajaya Hotel after his father retiring.
Together with other 12 companies, PT. Barunajaya Hotel agreed to established a stock market in 1992. The stock market was named Rarungan Stock Market (RSM) before it changed into Mertasari Stock Exchange (MSX) in 2000. In 1997, PT. Barunajaya Hotel introduce new brand named
Tridatu Hotel which opened its first establishment in Tejapura. While Puri Baruna Hotel & Resort opened another 2 branches in Eternal Bay, Karangpura and Black Sand Beach in Watupura.
In early 1999, PT. Barunajaya Hotel and PT. Baruna Cruise (headed by Anak Agung Komang Wijaya Baruna, Barunajaya third child) agree to established Baruna Leisure Group. Anak Agung Putu Satrya Baruna then promoted to become GM of Baruna Leisure Group while his sister, Anak Agung Ayu Yudantini Baruna where becoming CEO of PT. Barunajaya Hotel.
The 21st Century and TodayIn early 2000, PT. Barunajaya bought 3 properties owned by Undis Hotel chain. The properties were later being renovated and re-branding and become a new installment of Tridatu Hotel. Just before Rarungan recession in late 2010 under Tridatu Hotel flagship, PT. Barunajaya Hotel added another 2 properties in Ardhanari and Watu Ireng.
A new brand was introduce in 2005,
Bringin Villa which gives the guest with intimate and private rooms on exotic locations all around Rarungan. The first Bringin Villa opened in Ardhanari. Before 2010 the brand added another 2 locations in Melangit and Nusa Kaja.
During the recession, PT. Barunajaya Hotel was drowning in debt with the slowing of tourism industry that affected the company income. The management decided to cut price and introduce packages to attract guest. The recession also suspend Yudantini plan to expand abroad. In 2013, the income has steadily risen and the company was back on track. As CEO of PT. Barunajaya Hotel, Yudantini Baruna decided to continue with her plan to expand abroad.
In early 2014, Puri Baruna added another 5 properties in
Schimata,
Britonisea and
Farrian Republic. Yudantini will focused on advertisement to attract more investors and countries so it could expand more.