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About Bartlett's
In 1915, along the boardwalks of Costa Aluria, a stroke of sweet brilliance occurred to our founder, Abraham Bartlett. He had heard the reviews of a type of candy that had become popular in coastal communities half a world away. This "salt water taffy" was said to be the perfect match for beachgoers everywhere, with its light, chewy texture serving as a delicious medium to introduce popular as well as innovative flavor combinations. Reports were that children and adults alike were running with excitement to the candy store to purchase this delight. It was with this in mind that Bartlett founded Bartlett's Salt Water Taffy.
It is said that the name for salt water taffy came when a confectionery owner's shop became flooded during a major seastorm in 1883. As a result of the flood, the entirety of the taffy supply was soaked with the salty water from the Atlantic Ocean. When a young patron came into his shop to purchase some taffy, he is said to have offered "salt water taffy." Though this remark is generally thought to be in jest, the young girl was delighted and bought a batch, proceeding down the boardwalk to show her friends. The name caught on. While some early refrences to salt water taffy were "Sea Foam Taffy," "Ocean Wave Taffy," and other coastal variants, the name salt water taffy had become the industry standard within just a few years.
While it took 32 years for salt water taffy to be introduced to the islands of Costa Aluria, the idea took off with great success. Tourists to the islands' tropical environment were familiar with the product from their trips to the seashore in their home countries, and locals soon learned to appreciate the candy's fine, fun properties. It may have taken some time to migrate from the shores of Atlantic City, but once salt water taffy made its appearance in Costa Aluria, it was a certainty that it was here to stay.
As time continued, Abraham Bartlett passed his business to his sons, and in time, their sons, and so on. Over time, the family realized greater market potential to appease sweet tooths in Costa Aluria, and slowly expanded the business to meet this demand. While the heart of the business has always been in salt water taffy, Bartlett's now offers a full lineup of sugary treats, and has expanded its original name to include the true nature of operating a full confectionery.
Now, in our 99th year, Bartlett's seeks to bring the same enjoyment that has excited patrons since the inception of our candies to nations all around the world. We would love to expand our market and bring our confections to your nation. Bartlett's enjoys a wonderful spot in markets designed for urban settings or small towns. The home-town nature of our confectionery makes it an ideal fit for resort towns in coastal areas as well as towns situated away from the water, while the recognizeable name brand blends well with residents and guests of larger cities looking for a familiar, handcrafted treat. Whether your nation boasts large metropolises or small, quaint towns, whether your nation has expansive seashores or is completely landlocked, there is a Bartlett's treat for each of your citizens or guests.
